Regional Business Development Manager

THE AIR STATION PTE. LTD.; Singapore; On-site; SGD 80,000 - 120,000; Full time

Job summary

A fast-growing sleep health company in Singapore is seeking a Regional Business Development Manager to drive significant business expansion across the region. This role involves developing new hospital accounts, mentoring sales specialists, and executing strategic business initiatives. The ideal candidate will have a Bachelor’s degree in a relevant field and at least 5 years of experience in medical sales, with strong leadership skills.

Qualifications

• Minimum 5 years of medical sales or business development experience.
• At least 3 years in a supervisory or leadership role in relevant fields.
• Strong interpersonal and communication skills.

Responsibilities

• Identify and develop new, high-value regional hospital accounts.
• Coach and mentor local Sales & Sleep Specialists for better performance.
• Build and maintain relationships with influential healthcare professionals.

Skills

Leadership

Interpersonal skills

Sales performance

Data-driven analysis

Market development

Education

Bachelor’s Degree in Biotechnology, Medical Science, Biomedical Engineering or equivalent

Tools

CRM tools

Job description

Why This Role Matters

As a Regional Business Development Manager (Regional BDM) in a fast-growing sleep health company, you will play a pivotal role in driving significant business expansion across the entire region (or a designated multi-country cluster). This position is critical in identifying and developing new high-potential hospital accounts, new strategic departments (Respiratory, Paediatrics, Surgical, and Private Specialist Centres), and providing strategic guidance and mentorship to local Sales & Sleep Specialists (SSS) to convert leads into successful, multi-market partnerships. You will work hand-in-hand with the central leadership team to grow our regional presence, empowering healthcare providers to deliver better sleep health outcomes to patients across diverse markets.

Key Responsibilities

1. Regional Market Expansion & Business Growth

• Identify, penetrate, and develop new, high-value regional hospital accounts and key departments such as Respiratory, Paediatrics, Surgical, and Private Specialist Centres across the scope of the region.
• Identify and develop new business opportunities including establishing partnerships with major retailers and non-medical distribution channels across the region.
• Expand market coverage and drive penetration beyond existing locations into strategic new regions and countries.
• Map potential regional accounts and establish relationships with key opinion leaders (KOLs), specialists, and multi-national hospital procurement units.

2. Lead Conversion & Sales Enablement (Regional Focus)

• Strategically manage doctor-generated leads from key regional hospitals by assigning and guiding respective Sales & Sleep Specialists (SSS) within various local markets.
• Coach, mentor, and support the SSS teams across the region to achieve higher lead-to-sales conversion rates and elevate their performance.
• Conduct joint customer visits and high-level product presentations to strengthen regional engagement and drive key closures.

3. Strategic Sales Leadership, Pipeline, & Go-to-Market (GTM)

• Develop and execute business development strategies for the region, ensuring alignment with overall company objectives and local market dynamics.
• Develop and execute comprehensive regional Go-to-Market (GTM) plans for all new product launches and market expansion initiatives to ensure maximum impact and successful adoption across multiple countries.
• Monitor regional sales performance, market share, and competitor activities to identify opportunities for accelerated growth.
• Provide regular reporting and consolidated pipeline updates to the TAS Regional Director.
• Evaluate current products in the sales pipeline (brought in by the Regional Director, Sales Manager, or team) for commercial viability, multi-market strategic fit, resource prioritization, and regional regulatory feasibility.

4. Regional Relationship Management

• Build and maintain strong, trust-based relationships with influential healthcare professionals, specialists, hospital administrators, and key retail/distribution partners across the region.
• Represent The Air Station at key regional and international medical conferences, exhibitions, and professional networking events.

5. Cross-functional Collaboration

• Work closely with the Marketing, Product, and Supply Chain teams to ensure smooth execution of regional sales and logistics initiatives.
• Provide consolidated feedback from the field to support new product launches and marketing strategies tailored for different regional markets.

Key Requirements

• Bachelor’s Degree in Biotechnology, Medical Science, Biomedical Engineering, or equivalent.
• Minimum 5 years of medical sales or business development experience, with demonstrable success in a multi-country or regional role.
• At least 3 years in a supervisory or leadership role, preferably in Sleep Care, CPAP, Respiratory Devices, or Medical Equipment.
• Strong leadership and coaching ability to inspire and develop cross-cultural sales teams.
• Excellent interpersonal and communication skills, with the ability to engage diverse healthcare professionals effectively.
• Proven track record in regional market development, account penetration, and consistently achieving sales targets.
• Proficient in CRM tools, data-driven sales analysis, and regional reporting.
• Highly self-motivated, strategic thinker with strong business acumen and experience navigating regional complexities.
• Deep understanding of diverse regional market needs, product differentiation, competitive intelligence, varied regulatory classification and registration timelines for products, and reimbursement requirements across different countries.