Regional Brand Marketing Lead – Asia (Japan, Korea, SEA)

SINGAPORE HEYTEA MANAGEMENT PTE. LTD.; Singapore; On-site; SGD 70,000 - 100,000; Full time

Job summary

A leading beverage company is seeking a Brand Marketing Manager based in Singapore to lead marketing initiatives across Japan, Korea, and Southeast Asia. The successful candidate will be responsible for localized brand content management, and new product introductions while maintaining strong partnerships. This position demands excellent communication skills, experience in international marketing, and a willingness to travel regularly. Candidates should have at least 5 years of experience in brand or marketing roles and a bachelor’s degree in a related field.

Qualifications

• Bachelor’s degree or above in Marketing, Communications or International Business is preferred.
• Minimum 5 years of experience in brand or marketing roles with international exposure.
• Strong written and verbal communication skills.

Responsibilities

• Lead brand marketing initiatives in Japan, Korea, and Southeast Asia.
• Manage localized brand content and social media strategy.
• Coordinate new product introduction processes and timelines.
• Be the communication bridge between brand and external partners.
• Travel regularly for brand alignment and market research.
• Monitor market performance and develop optimization plans.

Skills

Brand management

Cross-cultural communication

Project management

Market analysis

Content strategy

Proficient in English and Chinese

Education

Bachelor’s degree in Marketing or related fields

Job description

A leading beverage company is seeking a Brand Marketing Manager based in Singapore to lead marketing initiatives across Japan, Korea, and Southeast Asia. The successful candidate will be responsible for localized brand content management, and new product introductions while maintaining strong partnerships. This position demands excellent communication skills, experience in international marketing, and a willingness to travel regularly. Candidates should have at least 5 years of experience in brand or marketing roles and a bachelor’s degree in a related field.