Regional BI Marketing Manager

Coface; Singapore; Hybrid; SGD 80,000 - 120,000; Full time

Job summary

A global trade insurance provider is seeking a Business Information Marketing Manager in Singapore. This role involves developing marketing strategies to enhance brand awareness and drive lead generation. The ideal candidate will have over 8 years of experience in B2B marketing within the Data and Trade Technology industries. Responsibilities include collaborating with local and global teams, managing campaigns, and utilizing marketing technologies. The workplace offers a flexible working model and opportunities for professional development.

Benefits

Opportunities for training

Flexible working model

Health care benefits

Modern office environment

Qualifications

• 8+ years of B2B marketing experience in Asia Pacific.
• Proven experience in multi-channel marketing plans.
• Experience with marketing technology and analytics.

Responsibilities

• Develop and execute marketing initiatives to drive brand awareness.
• Liaise with Global Marketing team on use cases.
• Oversee social media initiatives and marketing assets.

Skills

B2B marketing demand generation

Analytical skills

Project management

Communication skills

Stakeholder management

Education

Bachelor's degree in Marketing, Communications, or related field

Tools

Eloqua

CMS

CRM

Adobe

Canva

HTML

Job description

Company Description

At Coface we make trade happen everyday
Our 5,200 experts representing 80+ nationalities in 58 countries are united by a shared purpose: helping companies navigate through uncertainty by empowering them to make the right decisions and trade smarter in a complex world.
With nearly 80 years of global experience, we offer companies a full range of solutions: Trade Credit Insurance, Business Information, Debt Collection, Single Risk insurance, Surety Bonds, Factoring — all driven by a unique data patrimony, cutting-edge technology, innovation and a deep understanding of the global economy.
Joining Coface means being part of a close-knit international organization, where your ideas matter. We foster a culture of learning, collaboration and inclusion where you are given responsibilities and can see the impact of your actions.
Shape the future of trade with us. Join our Happeners!

Job Description

This position is open for either Singapore or Hong Kong location.

MISSION :

We are looking for a new colleague for the Business Information Marketing Manager position. In this role, you will be responsible for developing and executing strategic marketing initiatives to drive brand awareness, generate leads, and maximize revenue growth to support the business objectives.

MAIN RESPONSIBILITIES:

• Plan, direct, and execute the marketing and communication strategy and programs to increase customer interest and demand for products and services.
• Liaise with the Global Marketing team in building and supporting use cases targeted to specific customer verticals (Account-Based Marketing).
• Liaise with local market marketing resources and key stakeholders in connection with campaigns and events; plan and develop a yearly marketing activity calendar based on prioritized initiatives, goals, and activities originating from the strategy.
• Develop relevant content to support use cases in order to drive targeted marketing campaigns.
• Oversee the development and implementation of social media initiatives.
• Support the delivery of all required assets, collateral, and campaigns.
• Train and support in-country marketing staff.
• Oversee the creation and implementation of new initiatives based on business needs.
• Implement and improve key marketing systems (Eloqua) to drive lead generation and lead qualification.
• Build a sales pipeline for the business unit’s broad range of products and services using marketing services delivery teams’ offerings.
• Provide reports to management on marketing campaign performance and results (lead generation and lead conversion).
• Interpret marketing and customer data to identify new opportunities to best target business customers.
• Analyze and optimize campaign results and perform quarterly post-mortems.

Qualifications

ESSENTIAL EXPERIENCE, SKILLS AND KNOWLEDGE:
8+ years of experience in B2B marketing demand generation in Asia Pacific within Data, Business Intelligence solutions providers, Trade Technology, and Rating Agencies industries.
Bachelor’s degree in Marketing, Communications, or a related field.
Self-improvement/development with digital marketing experience certificates.
Experience producing multi-channel marketing plans to generate brand awareness and leads for business development.
Experience on both business and agency side is advantageous.
Experience using marketing technology such as CMS, marketing automation (Eloqua), CRM, Adobe, Canva, HTML.
Experience managing paid media, social, and events.
Good analytical skills.
Highly organized with strong project management skills.
Excellent communication skills.
Strong collaboration and stakeholder management skills

Additional Information

Flexible working model after the first month of working from the office will be hybrid
Great place to work: central and modern office
Opportunities to learn: budget every year for training, languages platform, e-learning platform, dedicated development program…
Career opportunities: Opportunity to build your career (both locally and internationally) in a large global company, one of the world leaders in its field
Health care

Department: Information Services - 016
Contract type (job boards): Permanent contract