Product Marketing Specialist (Finance industry)

AMBITION GROUP SINGAPORE PTE. LTD.; Singapore; On-site; SGD 60,000 - 80,000; Part time

Job summary

A marketing firm in Singapore is seeking a contract role to implement go-to-market strategies, enhance product visibility, and develop marketing materials. The ideal candidate will focus on collaboration with various teams and ensure effective campaign management. Interested applicants should send their resumes to a designated contact person.

Responsibilities

• Implement strategic go-to-market plans to drive sales and increase market share.
• Enhance product visibility through targeted marketing campaigns and partnership efforts.
• Craft compelling value propositions tailored for key target audiences.
• Develop below-the-line marketing materials for product launches.
• Collaborate with cross-functional teams to meet business objectives.
• Focus on flawless execution and coordination of timelines and budgets.
• Oversee post-campaign reviews and evaluate campaign effectiveness.

Job description

Overview

Contract role

• Implement strategic go-to-market plans to drive sales and increase market share for products.
• Enhance product visibility through targeted marketing campaigns, distribution training, sales tool creation, and partnership efforts, collaborating with product managers, sales teams, compliance, and stakeholders to expand market share.
• Craft compelling value propositions, messaging, and marketing content based on insights and data, tailored for key target audiences.
• Develop and create below-the-line marketing materials for product launches, showcasing unique selling points and addressing customer pain points. This includes brochures, playbooks, eDMs, webpages, videos, and other content.
• Collaborate with cross-functional teams (Business Development, Product, Corporate Affairs, Segments, Business Analytics, etc.) to meet business, commercial, and marketing objectives for the year.
• Focus on flawless execution, teamwork, attention to detail, creativity, and strong coordination of timelines and budgets to manage marketing deliverables.
• Oversee post-campaign reviews, tracking KPIs, gathering insights, and evaluating campaign effectiveness to identify key takeaways for future initiatives.

Interested applicants please send your resume in MS Word format and attention it to Rachel Yeo (R22104385).

Shortlisted candidates will be notified

Data provided is for recruitment purposes only

www.ambition.com.sg

EA Registration Number: R22104385

Business Registration Number: 200611680D. Licence Number: 10C5117