Product Marketing Manager, Performance Advertising

TikTok; Singapore; On-site; SGD 80,000 - 110,000; Full time

Job summary

A leading social media platform is seeking a Product Marketing Manager for Performance Advertising in Singapore. The candidate will be responsible for developing go-to-market strategies, partnering with cross-functional teams, and leading initiatives specifically for Travel advertisers. Essential qualifications include 4+ years of experience in product marketing, strong knowledge of performance marketing, and fluency in English and Chinese. This role offers an exciting opportunity in a fast-paced and innovative environment.

Benefits

Diverse work environment

Opportunities for creativity

Inclusive company culture

Qualifications

• 4+ years in product marketing, performance marketing, or go-to-market roles.
• Experience with Travel, Entertainment, or Commerce advertisers.
• Strong understanding of performance marketing concepts.
• Proven ability to translate complex product capabilities.
• Excellent cross-functional communication skills.
• Fluency in English is required.
• High level of Chinese language proficiency.

Responsibilities

• Own go-to-market strategy for performance advertising solutions.
• Partner closely with Sales, Product, and regional teams.
• Develop positioning and messaging for Travel-specific goals.
• Enable Sales teams with tailored training and tools.
• Translate advertiser feedback into product recommendations.
• Lead performance advertising onboarding for Travel brands.
• Track usage and performance of advertising solutions.
• Develop regional initiatives to unlock growth.

Skills

Product marketing

Performance marketing

Cross-functional communication

Demand generation

Conversion optimization

Chinese language proficiency

English fluency

Tools

Digital advertising tools

Job description

Overview

Global Operations – Product Marketing Manager, Performance Advertising (Travel). Location: Singapore. Employment Type: Regular. Job Code: A53880.

Responsibilities

• Own go-to-market strategy for performance advertising solutions designed for Travel advertisers, with a focus on driving bookings, revenue, and repeat customer value.
• Partner closely with Sales, Product, and regional GTM teams to understand Travel advertiser needs and design solutions that support closed-loop performance outcomes from ad exposure through conversion and purchase.
• Develop positioning, messaging, and sales narratives that connect platform capabilities to Travel-specific performance goals such as demand generation, booking conversion, and revenue growth.
• Enable Sales teams through playbooks, training, and objection handling tailored to Travel and Entertainment advertisers with complex decision cycles.
• Serve as a strategic partner to Product teams by translating advertiser feedback and market insights into clear recommendations for product prioritization and roadmap development.
• Lead advertiser onboarding and enablement programs that help Travel brands successfully launch, optimize, and scale performance campaigns.
• Track adoption, usage, and performance impact of Travel advertising solutions to inform GTM strategy and continuous improvement.
• Partner cross-functionally to develop regional initiatives and vertical programs that unlock incremental growth for Travel advertisers.
• Develop thought leadership and executive-facing storytelling around performance marketing trends in Travel, including shifts in consumer behavior, booking patterns, and demand cycles.

Minimum Qualification(s)

• 4+ years of experience in product marketing, performance marketing, or go-to-market roles within digital advertising.
• Direct experience working with Travel, Entertainment, or Commerce advertisers and understanding their booking and revenue models.
• Strong understanding of performance marketing concepts such as demand generation, conversion optimization, and ROAS, with a focus on business outcomes rather than proxy metrics.
• Proven ability to translate complex product capabilities into clear, compelling narratives for sales teams and advertisers.
• Excellent cross-functional communication skills and experience working closely with Product, Sales, and regional teams.
• Fluency in English is required, as this role involves frequent communication with global teams, clients and stakeholders in English-speaking regions.
• A high level of Chinese language proficiency is needed, as the role involves complex communications with partners and clients in Chinese-speaking markets.

Preferred Qualification(s)

• Experience supporting advertisers with multi-step or longer consideration journeys, such as Travel or high-value commerce.
• Experience building vertical-specific GTM strategies and sales enablement for performance advertising products.
• Strong knowledge of both the app and web measurement industry & solutions (Pixel, Conversions API, SDK, SKAN, 1P/3P attribution, MMP etc.) and experience working on qualitative and quantitative measurement of marketing campaigns.
• Comfort operating in fast-paced, ambiguous environments and influencing without direct authority.
• Global or cross-regional experience supporting international advertisers and sales teams.

About TikTok

TikTok is the leading destination for short-form mobile video. Our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, with offices worldwide.

Why Join Us

Inspiring creativity is at the core of TikTok's mission. Our innovative product helps people express themselves, discover, and connect. We foster diverse teams and strive to create value for communities, inspire creativity, and bring joy.

Diversity & Inclusion

TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. We celebrate diverse voices and aim to reflect the many communities we reach.