Product Marketing Manager

Singtel Group; Singapore; On-site; SGD 70,000 - 100,000; Full time

Job summary

A leading telecommunications firm in Singapore is seeking a dynamic Product Marketing Manager to oversee the consumer mobile portfolio for foreign workers and tourists. This role involves managing the product lifecycle, driving growth and innovation, and collaborating across departments to enhance customer experiences. Candidates should have 4+ years of experience in product marketing, strong analytical skills, and a customer-focused mindset. Excellent communication skills are essential.

Benefits

Full suite of health and wellness benefits

Ongoing training and development programs

Internal mobility opportunities

Qualifications

• 4+ years’ experience in product marketing within telecommunications or technology.
• Experienced in P&L management.
• Proven track record in managing product lifecycles and revenue growth.

Responsibilities

• Manage the end-to-end consumer mobile product portfolio.
• Analyse market trends and customer insights.
• Design CLM initiatives for customer retention.

Skills

Product marketing / management

Analytical and problem-solving skills

Communication skills

Customer-focused mindset

Education

Bachelor’s degree in business or marketing

Job description

Overview

We are seeking a dynamic and results-driven Product MarketingManager to oversee the Singtel Consumer Mobile portfolio for foreign workers and tourist segment, driving growth, profitability, and innovation. This role requires a strategic thinker with strong business acumen, leadership skills, and a passion for delivering exceptional customer value. You will oversee the full product lifecycle, manage customer lifecycle management (CLM) initiatives, and champion product marketing strategies to strengthen Singtel’s market leadership in the segmen

Make an Impact by

• Manage the end-to-end consumer mobile product portfolio for foreign worker and tourist segments, driving growth, ARPU improvement, and profitability.
• Analyse market trends, customer insights, and competitive dynamics to identify opportunities for innovation.
• Design and execute CLM initiatives to maximise customer retention, usage, and spend, leveraging data analytics for churn management and upsell opportunities. (ideation of the PM role, driving out the campaign)
• Define and manage commercial KPIs including revenue, margin, subscriber base, and market share.
• Collaborate with Finance, Sales, Marketing, and Trade to optimise pricing, promotions, and go-to-market execution.
• Develop compelling value propositions and messaging that differentiate Singtel in the market.
• Lead cross-functional initiatives with IT, Network, Sales, and Customer Service to deliver best-in-class products and customer experiences.
• Provide clear leadership to stakeholders, fostering collaboration and alignment on business goal

Skills for Success

• Bachelor’s degree in business, marketing, or relevant fields
• 4+ years’ experience in product marketing / management within telecommunications, technology, or consumer services
• Experinced in P&L management
• Proven track record in managing product lifecycles, driving revenue growth, and leading cross-functional teams.
• Strong analytical and problem-solving skills, with the ability to translate data into actionable strategies.
• Excellent communication and presentation skills, with the ability to influence at all levels.
• Customer-focused mindset and ability to balance commercial objectives with delivering superior user experience

Rewards that Go Beyond

• Full suite of health and wellness benefits
• Ongoing training and development programs
• Internal mobility opportunities

Are you ready to say hello to BIG Possibilities?

Take the leap with Singtel to unlock new opportunities and accelerate your growth. Apply now and start your empowering career!

We are committed to a safe and healthy environment for our employees & customers and will require all prospective employees to be fully vaccinated.