Product Marketing Executive

Hock Seng Food Pte Ltd; Singapore; On-site; SGD 50,000 - 70,000; Full time

Job summary

A prominent company in the FMCG food sector is seeking a strategic Product Marketing Specialist to enhance product offerings and drive market success. The successful candidate will lead product development and launch activities, develop effective marketing strategies, and manage brand positioning. This role requires a Bachelor’s degree in a relevant field and at least 2 years of experience in product marketing within the FMCG industry. Excellent communication skills and proficiency in Microsoft Office are essential.

Qualifications

• Minimum 2 years of experience in product marketing roles within FMCG food industry.
• Strong understanding of consumer behavior, market dynamics, and competitive landscape.
• Proven ability to manage multiple projects simultaneously in a fast-paced environment.

Responsibilities

• Collaborate with teams to develop new products and manage existing innovations.
• Lead product launch activities and develop marketing plans.
• Monitor product performance and analyze market trends.

Skills

Consumer behavior understanding

Market dynamics knowledge

Excellent communication skills

Project management

Proficiency in Microsoft Office Suite

Education

Bachelor's degree in Marketing or Business Administration

Job description

Job Description

If you are a strategic thinker with a passion for product marketing and are looking to make a significant impact in the FMCG food industry, we invite you to join our team!

Key Responsibilities

Product Development and Strategy

• Collaborate with cross-functional teams including R&D, Procurement and Export to develop new products, as well as manage existing product innovations that meet consumer needs and market demands.

• Conduct market research and analysis to identify consumer needs, trends and competitive insights, and utilize findings to inform product development and positioning.

• Manage end-to-end product development process from concept ideation to launch, ensuring timely execution and adherence to quality standards.

Product Launch and Promotion

• Lead product launch activities, including developing marketing plans, creating compelling messaging and positioning, and coordinating launch events and promotions.

• Work closely with Design and Sales team to develop sales collateral, presentations and training materials to support product launches and ongoing sales efforts.

Brand Management

• Possess a deep understanding of the product portfolio, including product features, benefits and positioning in the market.

• Manage the branding and positioning of the products, ensuring consistency and alignment with overall brand strategy and messaging.

• Develop and execute marketing campaigns to increase brand awareness, drive engagement and foster brand loyalty among consumers.

Market Analysis

• Monitor and analyze product performance, sales data and market trends to identify opportunities and challenges, and adjust marketing strategies accordingly.

• Responsible for monitoring and collating of competitive activities, analysis and interpretation of market information.

• Other duties assigned in relation to the business.

Requirements

• Bachelor's degree in Marketing, Business Administration, or a related field.

• Minimum 2 years of experience in product marketing roles within the FMCG food industry, with a track record in developing and managing products.

• Strong understanding of consumer behaviour, market dynamics and competitive landscape in the FMCG food industry.

• Excellent communication and presentation skills, with the ability to articulate complex ideas and concepts effectively.

• Proven ability to manage multiple projects simultaneously and meet deadlines in a fast-paced environment.

• Proficiency in Microsoft Office Suite.

Interested candidate, please apply via the Quick Apply button with your detailed resume. Only shortlisted candidate will be notified.