Product Manager (Home Appliances)

MD (Singapore) Consumer Product Co. Pte. Ltd.; Singapore; On-site; SGD 60,000 - 80,000; Full time

Job summary

A consumer product company in Singapore seeks an experienced product manager for home appliances. You will manage the full product lifecycle, conducting market research, developing product positioning and pricing strategies, and coordinating with teams for product launches. Candidates should hold a relevant degree and have experience in product management, especially in consumer electronics. Strong analytical, communication, and project management skills are essential.

Qualifications

• Experience in product management, preferably in home appliances or consumer electronics.
• Strong analytical and market research skills.
• Good communication and project management abilities.

Responsibilities

• Manage the full product lifecycle for home appliances.
• Conduct market research to identify consumer needs and trends.
• Develop product positioning and pricing strategies.

Skills

Analytical skills

Communication skills

Project management

Market research

Education

Diploma/Degree in Business, Marketing, Engineering, or related fields

Tools

Microsoft Office

Job description

Responsibilities:

• Manage the full product lifecycle for home appliances (e.g., rice cookers, air‑conditioners, refrigerators, washing machines, dryers).
• Conduct market research to identify consumer needs, trends, and competitor products.
• Develop product positioning, pricing strategies, and product roadmaps.
• Coordinate with R&D, suppliers, and factories on product development and improvements.
• Work closely with marketing and sales teams to plan product launches and promotional activities.
• Monitor product performance, sales results, and inventory levels, and recommend actions for improvement.
• Prepare product training materials and provide support to sales teams and retail partners.
• Ensure product compliance with local regulations and quality standards.

Requirements:

• Diploma/Degree in Business, Marketing, Engineering, or related fields.
• Experience in product management, preferably in home appliances or consumer electronics.
• Strong analytical and market research skills.
• Good communication and project management abilities.
• Proficient in Microsoft Office; familiarity with product testing and certifications is a plus.