PR & VIP Relationship Manager

LUXASIA; Singapore; On-site; SGD 60,000 - 80,000; Full time

Job summary

A leading beauty brand-builder in Singapore is seeking a PR & VIP Relationship Manager to elevate luxury brands through impactful relationship building and strategic initiatives. Responsibilities include client development, PR strategies, and event management. Candidates should have 5–10 years of experience in public relations or client relations, along with strong communication skills in English and Mandarin. This role offers exciting professional growth opportunities.

Qualifications

• 5–10 years of experience in PR, client relations, or communications, preferably in luxury sectors.
• Proven experience in managing commercial KPIs and delivering measurable results.
• Excellent interpersonal and communication skills.

Responsibilities

• Build and nurture relationships with VIP clients to drive loyalty and conversion.
• Lead PR and media strategies to strengthen brand positioning.
• Plan and execute exclusive PR events focusing on brand visibility.

Skills

Relationship management

Strategic storytelling

Event management

Fluent in English and Mandarin Chinese

Education

Bachelor’s degree in communications, Marketing, Business, or related field

Job description

LUXASIA is the leading and largest beauty omnichannel brand-builder of Asia Pacific. Since 1986, it has successfully enabled market entry and brand growth for more than 100 luxury beauty brands, the likes of Albion, Aveda, Bvlgari, Calvin Klein, Creed, Diptyque, Hermes, La Prairie, Maison Francis Kurkdjian, Montblanc, Rabanne, Ferragamo, and SK-II. LUXASIA has established Joint Ventures with the likes of LVMH Group, Revlon (for Elizabeth Arden), Puig, Shiseido, and Orveon (for Laura Mercier). The Group's integrated brand-building capabilities include luxury retail, online commerce, consumer marketing & analytics, and supply chain management. LUXASIA is powered by a diverse and dynamic #OneTeam of 2700 talents across a growing footprint of 15 markets.

Why Join Us

At LUXASIA, we believe there is beauty within every talent – that is you.

We grow you by building your competencies and unleashing your potential. We have curated a vast portfolio of over 100 luxury brands across Asia Pacific, and growing. Your work will enrich the lives of millions of consumers across the region. With us, you get to be an entrepreneur, running the business like it is your very own. We give you the autonomy but not without guidance and genuine care. We are a diverse and inclusive team that is courageously innovative. Together as #OneTeam, we celebrate differences, embrace change, explore new ideas, take risks, fail fast, and drive results. While challenges at work are inevitable, the journey promises to be fulfilling.

With LUXASIA, an exciting career filled with robust professional growth awaits you. Isn’t that beautiful?

Position Purpose

The PR & VIP Relationship Manager will elevate our luxury beauty brands through impactful relationship management, strategic storytelling and commercially driven initiatives. This role is both creative and entrepreneurial; blending the art of luxury relationship-building with measurable business outcomes. You will be the key ambassador for our brands among VIP clients, media, and KOLs in Singapore, curating experiences that inspire brand love and drive tangible sales results.

Main Roles and Responsibilities

VIP Relationship Management & Client Development

• Build, nurture, and expand relationships with VIP clients to drive loyalty, advocacy, and conversion.
• Develop a clear vision and strategy for engaging existing clients while generating new leads within the luxury community.
• Conceptualize and execute bespoke experiences and activations that deliver both emotional impact and commercial ROI.

Public Relations & Media Engagement

• Lead PR and media relations strategies to strengthen brand positioning across beauty, fashion, and lifestyle segments.
• Cultivate strong relationships with journalists, editors, and KOLs to secure meaningful brand coverage.
• Ensure all communications and storytelling reflect the brand’s prestige and identity.

Event & Activation Management

• Plan and execute exclusive PR and client engagement events with a focus on both brand visibility and sales conversion.
• Collaborate closely with retail and marketing teams to set clear KPIs for each event, ensuring a strong link between experience and business impact.
• Deliver exceptional event execution with meticulous attention to detail, tone, and aesthetics.

Strategic & Independent Leadership

• Operate with a high degree of autonomy, taking ownership of projects from concept to execution.
• Proactively identify opportunities to elevate brand presence and client engagement in Singapore.
• Demonstrate a visionary approach — knowing what you want to achieve, how to achieve it, and how to measure success.

• Bachelor’s degree in communications, Marketing, Business, or a related field.
• 5–10 years of experience in PR, client relations, or communications, preferably within the luxury beauty, fashion, lifestyle, premium consumer, or spirits industries.
• Proven experience in managing commercial KPIs and delivering measurable business results through events and client programs.
• Excellent interpersonal, communication, and presentation skills.
• Fluent in both English and Mandarin Chinese (written and spoken).
• Highly independent, resourceful, and confident in decision-making.
• Strong sense of aesthetics, storytelling, and luxury brand values.

Do you have what it takes to succeed in a fast-paced and intense environment? Do you thrive on challenges? Do you want to bring innovative ideas to life? Are you keen to abandon the status quo, try new things, embrace failures as lessons, recover fast, yet always pursue excellence?

If so, you are the one we are looking for. JOIN US and let’s grow together.

Championing Diversity, equity and inclusion

LUXASIA aspires to build a One Team of talents that reflects the diversity of the communities in our operating markets. LUXASIA is committed to providing equal employment opportunities to all individuals, regardless of their race, colour, religion, gender, sexual orientation, age, disability, nationality or ethnic origin, cultural background, social group, marital status, or any other characteristics as provided by law.

To explore other careers opportunities, visit our careers page @ https://www.luxasia.com/careers/. If you have a question for us, please drop us an email.

We regret to inform you that only shortlisted candidates will be contacted. Thank you.

Recruitment Privacy Notice

By proceeding with your application, you confirm that you have read LUXASIA’s recruitment privacy notice https://www.luxasia.com/recruitment-privacy-notice/ and consent to the LUXASIA group collecting, processing and disclosing your personal data for purposes specified in the notice.

Note to staffing agencies

Please DO NOT contact LUXASIA’s employees or Talent & Excitement (T&E) team in an attempt to present candidates for our roles. LUXASIA has our own panel of appointed agencies that we work with. Any agency who is interested to work with us must obtain prior written approval from LUXASIA’s T&E team before you submit candidates’ resumes, and then only in conjunction with a valid fully executed contract for service and in response to a specific job opening. LUXASIA will not pay a fee to any Agency that does not have such agreement in place. Thank you for your understanding.