Planner / Senior Planner

HAVAS MEDIA ASIA PACIFIC PTE. LTD.; Singapore; On-site; SGD 40,000 - 60,000; Full time

Job summary

A leading media agency in Singapore is looking for a Planner / Senior Planner with at least 2-4 years in digital media planning. The role involves developing media strategies, executing campaigns across various platforms, and requires strong analytical and communication skills. Ideal candidates will understand the local media landscape and possess proficiency in digital buying platforms. Join a dynamic team committed to innovative media solutions.

Benefits

Diverse culture

Equal opportunities

Agency of the Year awards

Qualifications

• At least 2 years of direct experience in media planning for integrated media campaigns.
• Knowledge in digital buying platforms and marketing tools is preferred.
• Good understanding of the media landscape in Singapore.

Responsibilities

• Assist team in developing media strategies.
• Coordinate end-to-end execution of campaign proposals.
• Monitor and optimise campaigns.

Skills

Digital media planning

Campaign implementation

Analytical skills

Communication skills

Collaboration

Education

Relevant qualifications in marketing or communications

Tools

Facebook Ads Manager

Google Ads

Google Analytics

Adobe Analytics

Job description

Havas Media Singapore is looking for a Planner / Senior Planner with at least 2-4 years of relevant experience in digital media planning and campaign implementation.

Reporting to a team lead, you will be responsible for supporting the planning, tactical execution, implementation, optimisation and performance analysis of integrated media campaigns covering channels and platforms including FTA, Radio, Out-of-Home, Press, KOL/Influencer, Digital, Social, and Mobile.

Main Responsibilities

Planning

• Assist team in developing media strategies and recommendations to help clients achieve their business goals and KPIs
• Drive strategic and tactical innovation across offline and onling media platforms (e.g. FTA, Radio, Out-of-Home, Press, KOL / Influencer, Social, Digital, and Mobile)
• Build strong relationships and engage clients on day-to-day operations
• Work with internal and external stakeholders to ensure smooth delivery of campaign administration and operations

Campaign Implementation

• Work with media partners and traders to coordinate the end-to-end execution of campaign proposals
• Implement campaigns across offline and online media platforms
• Campaign administration – liaise with clients for material submission which meet the best practice guidelines for the ad format and work with media owners to ensure that the guidelines are up to date and accurate
• Digital ad operations – including the review of creative assets in accordance with channel specifications and ad trafficking
• Monitor and optimise campaigns
• Deliver interim and post-campaign reports to provide insight and recommendations on media performance
• Campaign financial administration – work with billing team to ensure that plans are billed correctly, and in a timely manner

Requirements for this role:

• Relevant qualifications in marketing, communications, or other relevant disciplines; or relevant work experience
• At least 2 years of direct experience in media planning for integrated media campaigns (including TV and other offline channels (required), digital display, ad networks, and third-party partners)
• Knowledge & proficiency in digital buying platforms (e.g. Facebook Ads Manager, Google Ads, DV360)
• Knowledge & proficiency in digital marketing platforms strongly preferred (e.g. Google Analytics, Adobe Analytics, Google Tag Manager, Adobe Launch)
• Good understanding of the media and advertising landscape in Singapore (including offline, digital display, ad networks and third-party partners), and local market nuances

Qualities we are looking for:

• Team player – responsible, accountable, and collaborative
• Can-do attitude – keen to learn new skills, pro-active, and takes ownership over tasks and projects
• Highly analytical, well-organised and has great attention to detail with a focus on quality of results
• Strong communication (verbal, written, and presentation) and interpersonal skills

*Kindly note that only shortlisted candidates will be contacted.*

About Havas Singapore

Within our Singapore Village is a network of business units including Havas Media, Arena Media, Havas Play, and BLKJ Havas, offering services across media, social, PR, and creative. Since 2015, we’ve had an unbroken streak of Agency of the Year (AOTY) wins across disciplines, including Integrated Marketing AOTY, Media AOTY, Specialist AOTY, and PR AOTY. We are also committed to building a diverse culture where our people can grow, thrive, and feel that they belong. In 2023 and 2024, we've won Best Agency Culture at Marketing Interactive’s Agency of the Year Awards.

Here at Havas, we pride ourselves on being committed to offering equal opportunities to all potential employees and have zero tolerance for discrimination. We are an equal opportunity employer and welcome applicants irrespective of age, sex, race, ethnicity, disability and other factors that have no bearing on an individual's ability to perform their job.