Pet Specialty Retail (PSR) Trade Marketing Manager

ROYAL CANIN SINGAPORE PTE. LTD.; Singapore; On-site; SGD 60,000 - 80,000; Full time

Job summary

A leading pet nutrition company in Singapore is seeking a skilled PSR Trade Marketing Manager to drive business growth through strategic marketing initiatives. The role requires developing annual trade marketing plans and collaborating closely with cross-functional teams. The ideal candidate has a degree in Marketing or related fields and at least 3 years of relevant experience in the FMCG industry. A passion for pet nutrition is a plus.

Qualifications

• Minimum 3 years of experience in marketing or related fields.
• Experience in FMCG or leading pharmaceutical companies.
• Ability to interact with senior management.
• Interest in nutrition and passion for pets is a plus.

Responsibilities

• Develop and execute trade marketing plans.
• Analyze market trends and identify growth opportunities.
• Partner with trade partners to implement trade programs.
• Conduct market visits for in-store execution monitoring.
• Lead product launches and revamps.

Skills

Trade marketing

Market analysis

Communication

Planning and organizing

Collaboration

Attention to detail

English fluency

Education

Professional Degree in Marketing, Economics, Business or related

Job description

Royal Canin's ambition is to be the Health Through Nutrition company by creating a better world for pets.

The PSR Trade Marketing Manager is responsible for executing the marketing activation plan to achieve business growth as well as building a strong Health Through Nutrition category growth and positive ROI outcome.

Key Responsibilities

• Develop and execute annual trade marketing plans including product portfolio strategies, pricing strategies, activation plans, and consumer promotional plans aligned with brand and sales strategies.
• Analyze market trends, shopper insights, and competitor activities to identify growth opportunities.
• Plan and implement trade promotions, POSM, and in-store activations with seamless coordination with the sales team and cross functions team.
• Monitor and evaluate the effectiveness of trade promotions with clear measures to determine the impact on ROI; providing recommendations for continuous improvement.
• Identity and lead new product launches, product revamps with excellent planning & execution.
• Collaborate with Brand Strategy & Activation Manager / Digital Marketing Manager / CRM Manager / Merchandising Manager to translate brand strategies into actionable trade activities and category management initiatives to enhance product visibility and shopper engagement.
• Create promotion plans to recruit new pet owners and evaluate these promotional plans to ensure they are consistent with the brand strategy and that the message is effectively conveyed.
• Enthuse and engage sales team on marketing initiatives and work closely with Scientific Communication team to equip sales with effective trade tools, guidelines, and programs to achieve business targets.
• Partner with trade partners to implement trade programs, track performance, and ensure strong execution in the field.
• Conduct regular market visits to monitor in-store execution and identify improvement areas.
• Plan and manage the A&P and Trade Spend in-line with business growth as well as ensuring optimum ROI on activities and initiatives.
• Provide timely reporting, analysis, and insights to management to support strategic decisionmaking.
• Facilitate the local PMR and participate in the Regional PMR, bridge information from and to the region and secure a smooth step one of the S&OP+ processes.
• Select, develop and lead relations with marketing and event agencies and other key suppliers, to ensure timely deliverables and optimize the marketing budget.

Requirements

• Professional Degree in Marketing, Economics, Business or related.
• Working experience within the FMCG industry or leading pharmaceutical companies.
• At least 3 years experience in marketing or marketing related fields (trade marketing, brand management, portfolio manager, etc.).
• Self-driven, highly motivated, and comfortable interacting at various levels of an organization, up to senior management.
• Individual who thrives in an entrepreneurial and rapidly changing environment.
• Excellent planning, organizing and prioritizing skills.
• Able to stand alone with high accountability & attention for detail.
• Language skills: fluent in written and spoken English is a must.
• Interest for nutrition and passion for dogs and cats would be a plus.
• Willing to travel as required.