Performance Marketing Executive

WGT Events & HR Group; Singapore; On-site; SGD 60,000 - 80,000; Full time

Job summary

A leading marketing firm in Singapore is looking for an experienced Performance Marketing Executive to join their team. You will manage Google Ads and Meta campaigns to drive growth. The ideal candidate holds a degree in Marketing and has over 3 years of experience in digital advertising, with strong analytical skills and a focus on performance optimization. This role also offers a performance bonus and health insurance.

Benefits

Performance bonus

Health insurance

Qualifications

• 3+ years of experience managing Google Ads and Meta Ads campaigns.
• In-depth knowledge of digital advertising platforms.
• Strong analytical skills with reporting tools.

Responsibilities

• Develop and execute Google Ads and Meta campaigns.
• Monitor campaign performance and optimize ad spend.
• Provide reports and insights on key performance indicators.

Skills

Campaign management

Google Ads

Meta Ads

Analytical skills

Communication

Education

Bachelor's degree in Marketing or related field

Tools

Google Analytics

Facebook Ads Manager

Job description

Overview

Our FMCG client is seeking an experienced and results-driven Performance Marketing Executive to join our dynamic marketing team. The ideal candidate will be responsible for developing, implementing, and optimizing our online advertising campaigns across Google Ads and Meta platforms to drive growth and maximize ROI.

Responsibilities

1. Campaign Management
   • Develop and execute advanced Google Ads and Meta campaigns, including search, display, video, and social media ads.
   • Monitor and analyze campaign performance, making data-driven decisions to optimize ad spend and improve ROI.
   • Conduct A/B testing to identify the most effective ad creatives, landing pages, and targeting strategies.
2. Strategy and Planning
   • Collaborate with the marketing team to develop comprehensive advertising strategies aligned with business goals.
   • Stay updated on the latest trends and best practices in digital advertising, particularly within Google and Meta platforms.
   • Identify new opportunities for growth and expansion in paid media channels.
3. Analytics and Reporting
   • Utilize analytics tools to track and report on key performance indicators (KPIs) such as CTR, CPC, CPA, and conversion rates.
   • Provide regular reports and insights to stakeholders, highlighting campaign performance and recommending improvements.
   • Set up and maintain conversion tracking to accurately measure the impact of ad campaigns.
4. Budget Management
   • Manage and allocate budgets effectively across various campaigns to ensure maximum efficiency and ROI.
   • Work with the finance team under the supervision of performance marketing manager to forecast and plan advertising spend.

Qualifications

• Only Singaporeans
• A good bachelors degree in Marketing, Business, or a related field.
• At least 3+ years of experience in managing Google Ads and Meta Ads campaigns, with a proven track record of driving successful results.
• In-depth knowledge and understanding of Google Ads, Facebook Ads Manager, and related tools.
• Strong analytical skills and experience with tools like Google Analytics, Facebook Analytics, and other reporting tools.
• Excellent communication and presentation skills.
• Ability to work independently and as part of a team in a fast-paced environment.
• Certification in Google Ads and/or Facebook Blueprint is a plus.
• Health insurance

Supplemental Pay

• Performance bonus

Additional Details

Tan Choon Hau

EA Licence No: 18C9251

Required Skills

Marketing

Salary Package