Performance Marketing Executive

LUMENS PTE. LTD.; Singapore; On-site; SGD 60,000 - 80,000; Full time

Job summary

A leading mobility solutions provider in Singapore is seeking a Performance Marketing Specialist to develop and manage marketing strategies that align with business objectives. As part of a dynamic team, you will optimise paid advertising campaigns and improve conversion rates through analytics and A/B testing. The ideal candidate holds a degree in Marketing with 3-4 years of experience in a similar role, demonstrating analytical skills and familiarity with tools like Google Ads and Facebook Ads. This position requires a commitment to a 5.5-day work week.

Qualifications

• 3-4 years of experience in a performance marketing role.
• Familiarity with analytics platforms to measure campaign performance.
• Commitment to a 5.5 day work week.

Responsibilities

• Develop performance marketing strategies aligned with business objectives.
• Manage and optimise paid advertising campaigns across platforms.
• Monitor campaign performance and provide regular reports.

Skills

Performance marketing strategies

Paid advertising campaigns management

Website conversion optimisation

Analytical skills

A/B testing

Digital marketing budget management

Marketing automation

Competitor analysis

Education

Diploma/Degree in Marketing or related field

Tools

Google Analytics

Google Ads

Facebook Ads Manager

Job description

About Us

Founded in 2014, Lumens Group is leading the transformation of the mobility industry in Singapore. We have successfully built one of Singapore's largest car fleets and expanded our offerings to personal and corporate leasing, purchasing and financing. As we enter a new phase, we're building an integrated ecosystem for merchants and consumers, driven by advanced technology and a mission to enrich everyday life.

Your Day-to-Day Adventures

• Development of performance marketing strategies that align with the brand portfolio and corresponding business units’ commercial objectives and drive measurable results.
• Managing and optimising paid advertising campaigns across platforms such as Google Ads, Facebook Ads, and other digital advertising networks.
• Implementing tactics to improve website conversion rates and optimise user funnels for maximum performance.
• Monitoring campaign performance, analysing data, and providing regular reports with insights and recommendations for optimisation.
• Conducting A/B tests on ad creatives, landing pages, and other elements to improve campaign performance and ROI.
• Collaborating with respective business units to maximize organic and paid search performance.
• Managing digital marketing budgets effectively and allocating resources to campaigns with the highest potential for performance.
• Setting up tracking mechanisms such as UTM parameters and conversion tracking to accurately measure campaign performance.
• Implementing marketing automation tools and workflows to streamline processes and improve lead nurturing and conversion rates.
• Conducting competitor analysis and staying informed about industry trends and best practices for digital performance marketing.

What Makes You a Perfect Fit

• Diploma/Degree in Marketing, Communications or related field
• At least 3–4 years of working experience in a performance marketing role
• Familiarity with analytics platforms like Google Analytics, Google Ads, Facebook Ads Manager, or other tracking tools to measure and analyse campaign performance
• Able to commit a 5.5 day work week
• Monday – Friday, 9AM – 6PM, Saturday/Sunday, 10AM – 2PM)

Ready to Drive the Extra Mile?

Send your resume that showcases your unique spark to us today. If your journey aligns with ours, we'll get in touch soon!