Paid Media Specialist (E-Commerce, Fashion/Apparel)

RECRUIT EXPERT PTE. LTD.; Singapore; On-site; SGD 20,000 - 60,000; Full time

Job summary

A leading recruitment agency in Singapore is looking for a skilled Paid Media Specialist to create and execute online advertising strategies across platforms like Facebook and Instagram. The ideal candidate has at least 3 years of experience in paid media campaigns within the E-Commerce or Fashion/Apparel sectors. Strong analytical skills and a degree in Digital Marketing are required for this role.

Qualifications

• Minimum 3 years of experience in paid media campaigns, ideally in E-Commerce or Fashion/Apparel.
• Strong knowledge of ad campaign setup and optimization.
• Proficient in tracking and analyzing campaign performance.

Responsibilities

• Create and execute paid media strategies across various online advertising channels.
• Work closely with the marketing team for alignment with business objectives.
• Monitor campaign performance and provide insights for improvement.

Skills

Paid media campaign management

Data analysis

Budget management

Google Analytics

A/B testing

Education

Degree in Digital Marketing or equivalent

Job description

Responsibilities

• Create and execute paid media strategies across various online advertising channels such as Facebook Ads, Instagram Ads, Pinterest Ads, and Tiktok Ads.
• Work closely with the marketing team to ensure paid media campaigns align with overall marketing and business objectives.
• Develop and handle paid media campaigns from start to finish, including budget allocation, targeting, and ongoing optimization.
• Monitor campaign performance, analyse data, and provide insights to improve purchases, ROI, CPA, and ROAS.
• Keep abreast with industry trends, changes in algorithms, and new advertising platforms.

Requirements

• Degree in Digital Marketing or equivalent
• At least 3 years of experience in handling paid media campaigns (Facebook Ads, Pinterest Ads, Tiktok Ads, etc.) in an E-Commerce, Fashion/Apparel sector.
• Strong knowledge in ad campaign setup, optimization, and budget management.
• Proficient with Google Analytics and A/B testing and conversion rate optimization.

If you are keen to apply for the position, kindly email your detailed resume in MS Word to [e-mail]

Please note that only shortlisted candidates will be notified.

For more job opportunities, please visit our website at www.recruit-expert.com

EA Licence: 19C9701

Registration: R1326740