Overseas Social Media Specialist

SYAI HEALTH TECHNOLOGY PTE. LTD.; Singapore; On-site; SGD 40,000 - 60,000; Full time

Job summary

A health technology company in Singapore is seeking an Overseas Social Media Specialist to develop and execute a social media strategy on global platforms like Facebook, Instagram, and TikTok. Responsibilities include promoting the brand, planning campaigns, and managing brand image on social media. The ideal candidate should have over 1 year of experience in social media operations and a Bachelor's degree in Marketing or related fields. Strong English skills and creativity are essential for this role.

Qualifications

• 1+ years of experience in overseas social media operation.
• Excellent English writing and reading skills.
• Familiar with operations and trends on international platforms.

Responsibilities

• Promote the company's brand on overseas social media platforms.
• Plan and execute online social media campaigns.
• Manage and uphold the brand image across all social media accounts.

Skills

Social media management

Content creation

Data analysis

Communication

Planning

Education

Bachelor's degree in Marketing, Communications, or related fields

Tools

Social media management tools

Data analytics software

Job description

Job Summary

We are seeking a creative and dynamic Overseas Social Media Specialist to develop and execute our social media strategy on global platforms (FB, INS, TK). You will be responsible for building our brand presence, driving traffic to our independent website, and engaging with our international audience.

Key Responsibilities

• Promote the company's brand and products on overseas social media platforms (Facebook, Instagram, TikTok), including daily posting and video updates. Explore and maintain overseas media resources to drive traffic for the brand and independent website.
• Plan and execute online social media campaigns. Develop and maintain relationships with Reviewers. Initiate UGC campaigns and guide content creation to support operational goals.
• Manage and uphold the brand image across all official social media accounts. Consistently produce branded content to build and maintain a private community.
• Support phased growth targets by overseeing, operating, and managing the company's overseas brand promotion. Continuously optimize off-site marketing strategies, track, evaluate, and refine campaign performance, and be accountable for the results.
• Collect industry market feedback and suggestions. Monitor the activities of competing products in the industry and identify core user needs.

Candidate Requirements

• Bachelor's degree or above. Preference will be given to majors in Marketing, Communications, English, or related fields.
• Minimum 1+ years of experience in overseas social media operation, with a strong understanding of the operational rules and promotional tactics on global social media platforms.
• Excellent English writing and reading skills, with the ability to independently create English copy.
• Familiar with the operations and trends on international platforms. Possess strong content creativity and planning skills, with the ability to produce high‑quality visual and video content.
• Proficient in using social media management tools and data analytics software. Capable of data analysis and report writing.
• Strong communication skills and a collaborative team spirit, with the ability to work effectively with cross‑functional teams.