Overseas Marketing Manager (Based in Singapore)

Xiduoduo Group; Singapore; On-site; SGD 60,000 - 80,000; Full time

Job summary

A leading food and beverage company is seeking an Overseas Marketing Manager based in Singapore. This role focuses on developing and operating overseas food markets, particularly in Southeast Asia. The ideal candidate should have a Bachelor's degree and at least 3 years of experience in overseas marketing, with expertise in consumer habits and distribution channels in the region. Proficiency in both English and Mandarin is essential for effective communication across cultures.

Qualifications

• Minimum 3 years of experience in overseas marketing within the consumer goods industry.
• Hands-on experience in Southeast Asian markets is highly preferred.
• Familiar with consumer habits, distribution channels, and food industry regulations.

Responsibilities

• Develop and operate overseas food markets with a focus on Southeast Asia.
• Lead key account negotiations and maintain sales channels.
• Conduct research on market demand and prepare feasibility analysis reports.
• Oversee marketing campaigns and brand promotion activities.
• Coordinate between headquarters and overseas teams for resource integration.

Skills

Market analysis

Business development

Negotiation

Team leadership

Communication in English and Mandarin

Education

Bachelor's degree in Marketing, International Business, Food Science

Job description

Overseas Marketing Manager (Based in Singapore)

Founded in 1997 and headquartered in Fujian, China, XiduoduoGroupis a large modern enterprise integrating the R&D, production, and sales of canned food and beverages. We are the pioneer and industry leader innata de coco (coconut jelly) drinks, dedicated to innovation and quality for nearly three decades.

As we continue to expand into overseas markets, we are seeking passionate and talented professionals to bring our products to more consumers around the world. Join us and be part of a brand that shares the taste of happiness across borders.

Job Responsibilities

• Responsible for developing and operating overseas food markets, with a focus on Southeast Asia; formulate and execute overseas market strategies.
• Lead key account negotiations; build and maintain sales channels, partnerships, and client relationships in Singapore, Malaysia, Thailand, Indonesia, and other overseas markets to enhance brand market share.
• Conduct research on overseas market demand, competitive landscape, and relevant policies and regulations; prepare feasibility analysis reports.
• Oversee overseas marketing campaigns, brand promotion, and public relations activities to achieve sales targets.
• Coordinate between headquarters and overseas teams to promote cross-departmental collaboration and resource integration.

Job Requirements

• Bachelor’s degree or above in Marketing, International Business, Food Science, or a related field; overseas study experience is preferred.
• Minimum 3 years of experience in overseas marketing within the consumer goods industry; hands‑on experience in Southeast Asian markets is highly preferred.
• Familiar with overseas markets, especially consumer habits, distribution channels, food industry regulations, import & export processes in Southeast Asia.
• Good communication skills in both English and Chinese Mandarin (written and spoken); cross‑cultural environments.
• Proven ability in market analysis, business development, negotiation, and team leadership.
• Have valid work authorization and eligibility to reside in Singapore; possession of a valid driving license is a plus.