Omnichannel Content Strategist & Designer

KARL STORZ SE & Co. KG; Singapore; On-site; SGD 60,000 - 80,000; Full time

Job summary

A leading medical technology company in Singapore is seeking an Omnichannel Content Strategist & Designer. This role involves collaborating with medical product experts to create engaging marketing content and developing content strategies that align with business goals. The ideal candidate has 3 to 5 years of experience in B2B healthcare marketing, proficiency in Adobe Creative Suite, and hands-on experience with marketing automation platforms. The position offers various benefits including flexible work arrangements and professional development opportunities.

Benefits

Transport Allowance (if applicable to role)

Accessibility to Public Transport

Flexible Work Arrangements

Group Health Insurances

Flexi-Benefit Reimbursement

Wellness Programs and Activities

Professional Development Opportunities

Global Exposure & Business Travel Opportunities (if applicable to role)

Qualifications

• 3 – 5 years in B2B healthcare marketing within MedTech or pharma.
• Proven ability to create compliant marketing content.
• Hands-on experience with marketing automation platforms.

Responsibilities

• Collaborate with experts to create marketing content that drives engagement.
• Develop and execute marketing content strategies across channels.
• Track and analyze content performance metrics.

Skills

B2B healthcare marketing

Content strategy development

Adobe Creative Suite proficiency

Marketing automation platforms

AI productivity proficiency

Tools

Salesforce Marketing Cloud

Adobe Creative Suite

Figma

Job description

At KARL STORZ, we believe in not just creating jobs
but building careers. As a family-run company,
we understand the value of long-term relationships and
actively work on promoting them.
When YOU grow, we grow.

Get to know us and join our teamas

Omnichannel Content Strategist & Designer - Healthcare (SEA & Taiwan) (m/w/d)

• Collaborate with medical product experts across the region to craft engaging marketing content that drives our business strategy effectively through customer engagement
• Develop content engagement strategies and creative concepts that aligns with broader business goals and resonates with our target audiences in the healthcare space

Content Creation, Design & Execution

• Create and design marketing content suitable for omnichannel platforms including email, social media, digital advertisements and tradeshows using Adobe Creative Suite and Figma
• Ensure marketing materials are compliant with branding and medical advertising guidelines across the region and maintain content integrity
• Develop segmented nurturing campaigns on our email marketing automation platform to guide audience through their buying journey
• Build and maintain a regional content library with focus on keeping content fresh and organized for reuse across markets
• Track and analyse performance metrics across digital platforms and evaluate effectiveness of our content strategies

Your Talents

Essential Experience & Background

• 3 – 5 years in B2B healthcare marketing with MedTech or pharma experience, creating compliant content
• Proven content strategy development with measurable business outcomes and ability to interpret clinical applications into clear, compliant marketing messaging
• Professional design proficiency using Adobe Creative Suite (Photoshop, Illustrator, InDesign) or Figma to create polished marketing assets independently
• Marketing automation platform experience - hands-on experience executing campaigns through platforms such as Salesforce Marketing Cloud, Pardot, HubSpot, Marketo, or similar tools

Healthcare & Strategic Understanding

• Experience with healthcare professional or scientific communications is preferred
• Experience with content performance metrics and marketing analytics is preferred

Technical & Collaboration Excellence

• AI productivity proficiency - advanced prompting skills using AI tools to accelerate content creation while maintaining clinical accuracy and brand voice
• Design and technical versatility - comfortable moving between strategic thinking, hands-on design work, and marketing automation execution
• Cross-functional collaboration across matrix organizations with organized project management approach and strong autonomy balanced with seeking guidance when needed
• Knowledgeable on HTML and CSS would be a plus

Personal Attributes

• Healthcare impact focus - genuinely motivated to improve patient outcomes through better medical technology adoption & healthcare professionals’ education
• Intellectually curious and creatively resilient - eager to learn surgical specialties while finding innovative solutions within brand guidelines and compliance constraints

Detail-oriented with strategic vision - can execute tactical work excellently while keeping sight of long-term content strategy

• Transport Allowance (if applicable to role)
• Accessibility to Public Transport
• Flexible Work Arrangements
• Group Health Insurances
• Flexi-Benefit Reimbursement
• Wellness Programs and Activities
• Professional Development Opportunities
• Global Exposure & Business Travel Opportunities (if applicable to role)