New Product Development Executive

Link 2 Link Asia Pacific Pte Ltd; Singapore; On-site; SGD 60,000 - 80,000; Full time

Job summary

A leading firm in the pet industry seeks a New Product Development Specialist to spearhead innovative product launches from concept to market. This role involves extensive market research, supplier coordination, and cross-functional collaboration with various teams. You will manage product timelines and budgets, ensuring compliance with safety standards for international markets. A successful candidate will thrive in a dynamic environment and bring creative solutions to the table, making a significant impact on brand strategy.

Responsibilities

• Identify market trends, customer needs, and emerging opportunities in the pet industry.
• Conduct competitor analysis and gather insights to guide product development.
• Generate and evaluate new product ideas aligned with company objectives.
• Prepare feasibility studies and cost analysis for proposed products.
• Manage end-to-end product development timelines, budgets, and deliverables.
• Coordinate with design, sourcing, manufacturing, and marketing teams.
• Source and evaluate suppliers for quality, cost, and compliance.
• Oversee prototype development and testing.
• Ensure products meet safety standards and regulatory requirements for international markets.
• Collaborate with QA teams for product testing and certifications.
• Work with marketing to develop product positioning, packaging, and promotional materials.
• Support sales teams with product training and technical information.

Job description

Job Summary:

The New Product Development Specialist will lead the creation and launch of innovative products in the pet industry, from concept to commercialization. This role involves market research, product design coordination, supplier engagement, and cross-functional collaboration to ensure timely and successful product launches that meet customer needs and align with brand strategy.

Key Responsibilities:

• Product Innovation & Research:

  • Identify market trends, customer needs, and emerging opportunities in the pet industry.
  • Conduct competitor analysis and gather insights to guide product development.

• Concept Development:

  • Generate and evaluate new product ideas aligned with company objectives.
  • Prepare feasibility studies and cost analysis for proposed products.

• Project Management:

  • Manage end-to-end product development timelines, budgets, and deliverables.
  • Coordinate with design, sourcing, manufacturing, and marketing teams.

• Supplier & Material Coordination:

  • Source and evaluate suppliers for quality, cost, and compliance.
  • Oversee prototype development and testing.

• Quality & Compliance:

  • Ensure products meet safety standards and regulatory requirements for international markets.
  • Collaborate with QA teams for product testing and certifications.

• Launch Preparation:

  • Work with marketing to develop product positioning, packaging, and promotional materials.
  • Support sales teams with product training and technical information.