Marketing Transformation Senior Manager

Accenture Pte Ltd; Singapore; On-site; SGD 80,000 - 120,000; Full time

Job summary

A leading consulting firm based in Singapore is looking for a specialist in marketing transformation. The role involves driving digitalization and modernization of marketing strategies, collaborating across functions, and implementing data-driven solutions. Candidates must possess strong project management and digital marketing expertise, along with fluency in Japanese and English. This position offers an opportunity to influence marketing effectiveness and engage with international clients.

Qualifications

• Proven ability to design comprehensive marketing transformation roadmaps aligned with organizational goals.
• Strong experience managing multiple concurrent projects, timelines, and stakeholders.
• Proficiency in SEO, SEM, social media advertising, and marketing automation tools.
• Skilled in data analysis, business intelligence platforms, and customer segmentation methodologies.
• Strong leadership presence with excellent communication and stakeholder engagement capabilities.
• Thrives in dynamic environments and quickly adopts new technologies and methodologies.
• Fluency in both Japanese and English (written and spoken) required.

Responsibilities

• Drive the digitalization and modernization of marketing strategies, processes, and operating models.
• Partner with various teams to design and implement integrated marketing solutions.
• Leverage customer insights and analytics to craft impactful marketing strategies.
• Champion organizational transformation efforts for improved marketing efficiency.
• Define key performance indicators and continuously refine marketing campaigns.
• Implement advanced marketing technologies and AI-driven solutions.
• Act as primary point of contact for Japanese clients.

Skills

Strategic Thinking

Project Management

Digital Marketing Expertise

Analytical Skills

Leadership & Communication

Adaptability

Language Skills

Job description

Job Description & Requirements

Accenture Song accelerates growth and value for our clients through sustained customer relevance. Our capabilities span ideation to execution: growth, product and experience design; technology and experience platforms; creative, media and marketing strategy; and campaign, content and channel orchestration. With strong client relationships and deep industry expertise, we help our clients operate at the speed of life through the unlimited potential of imagination, technology and intelligence. Visit us at:www.accenture.com/song

Responsibilities

• Lead Marketing Transformation Initiatives:Drive the digitalization andmodernization of marketing strategies, processes, and operating models to improve overall effectiveness.
• Cross-Functional Collaboration:Partner with Strategy, Technology,Data & Analytics, and Sales teams to design and implement cohesive,integrated marketing solutions.
• Data-Driven Strategy Development:Leverage customer insights, markettrends, and analytics to craft impactful, evidence-based marketingstrategies.
• Change Management:Champion organizationaltransformation efforts, promoting enhanced marketing efficiency, agility,and alignment across teams.
• Performance Monitoring:Define key performance indicators,evaluate ROI, and continuously refine marketing campaigns to maximizeresults.
• Innovation & Technology Adoption:Implement advanced marketingtechnologies, automation platforms, and AI-driven solutions to acceleratebusiness growth and operational excellence.
• Japanese Client Management &Consulting:Act as theprimary point of contact for Japanese clients, ensuring strategies reflectboth Japanese and local market dynamics, as well as culturalconsiderations.

Skills

• Strategic Thinking:Proven ability to designcomprehensive marketing transformation roadmaps aligned withorganizational goals.
• Project Management:Strong experience managing multipleconcurrent projects, timelines, and stakeholders.
• Digital Marketing Expertise:Proficiency in SEO, SEM, social mediaadvertising, and marketing automation tools.
• Analytical Skills:Skilled in data analysis, businessintelligence platforms, and customer segmentation methodologies.
• Leadership & Communication:Strong leadership presence withexcellent communication and stakeholder engagement capabilities.
• Adaptability:Thrives in dynamic environments and quicklyadopts new technologies and methodologies.
• Language Skills:Fluency in both Japanese and English(written and spoken) required for effective client engagement and internalcollaboration.