Marketing Specialist & SEA Pacific

Johnson Controls; Singapore; On-site; SGD 60,000 - 80,000; Full time

Job summary

A global leader in building technologies is seeking a B2B Field Marketing Specialist in Singapore. This role involves driving pipeline growth and enhancing brand visibility through localized campaigns. The ideal candidate will have at least 3 years of B2B marketing experience, preferably in industrial or HVAC sectors, and will engage closely with sales teams. Additional offerings include a competitive salary, paid vacation, and a collaborative team environment.

Benefits

Competitive salary

Paid vacation/holidays/sick time

Comprehensive benefits package

On the job/cross training opportunities

Collaborative team environment

Qualifications

• Minimum 3 years of B2B marketing experience, preferably in industrial or HVAC sectors.
• Proven success in demand generation and lead nurturing.
• Strong English skills in both verbal and written communication.

Responsibilities

• Partner with sales to design localized marketing campaign strategies.
• Execute regional events and webinars to generate qualified leads.
• Monitor and analyze key performance indicators (KPIs) for marketing campaigns.

Skills

B2B marketing experience

Demand generation

Lead nurturing

Sales collaboration

Market dynamics understanding

Tools

Salesforce

Job description

What you will do:

We’re looking for a dynamic and results-driven B2B Field Marketing Specialist to support on demand generation and customer engagement initiatives across SEA & Pacific Business. And crafting a culture of no daylight between marketing and sales—ensuring full transparency, tight collaboration, and shared accountability across both teams.

This role is ideal for a marketer with a strong background in industrial, building technologies, or HVAC sectors, who thrives in a fast-paced, sales-aligned environment. The candidate will play an important role in driving pipeline growth, enhancing brand visibility, and supporting go-to-market strategies through localized campaigns and field marketing efforts.

How you will do it:

Demand Generation & Campaign execution

• Partner with sales to design localized marketing campaign strategies, ensure alignment between demand generation and business goals.
• Work with product management teams to come up with demand gen campaign contents in various formats e.g videos, images, articles, etc. and manage the entire lead flow.
• Maximize reach and conversion through all marketing channels: organic, paid, online offline, etc.
• Develop lead nurturing programs with tailored content and automated workflows

Customer Acquisition & Engagement

• Execute regional events, webinars, and roadshows to generate qualified leads and strengthen relationships
• Working with squads to localize the content and equip local sales teams with high-impact localized marketing materials (case studies, whitepapers, solution briefs, toolkits)

Marketing Enablement & Support

• Ensuring brand consistency and sharing best practices across markets
• Engaging in market research to identify growth opportunities and customer pain points.

Performance Tracking

• Monitor and analyze key performance indicators (KPIs) such as MQLs, SQLs, pipeline contribution, conversion rates, and campaign ROI
• Present regular performance reports, highlighting successes, learnings, and recommendations for future investment
• Provide local marketing insights to the global marketing team

If yes, then please apply!

What we look for:

• Minimum 3 years of B2B marketing experience, preferably in industrial, building technologies, or HVAC sectors
• Proven success in demand generation, lead nurturing, leads management (in salesforce) and digital marketing
• Technical marketing background or industry experience is highly preferred
• Experience collaborating with sales teams to support go-to-market strategies
• Strong understanding of local market dynamics and customer behavior
• Good English skills in both verbal and written
• High performance culture lover and be able to engage and influence key stakeholders

What we offer:

• Competitive salary
• Paid vacation/holidays/sick time
• Comprehensive benefits package
• On the job/cross training opportunities
• Encouraging and collaborative team environment
• Dedication to safety through our Zero Harm policy