Marketing and Sales Supervisor

SIHAI INTERNATIONAL EDUCATION PTE. LTD.; Singapore; On-site; SGD 60,000 - 80,000; Full time

Job summary

A leading education company in Singapore is seeking a Social Media Operator to manage official social media accounts and enhance brand exposure. The role includes developing offline promotion strategies, achieving performance targets, and managing customer information. Candidates should have experience in social media management and a strong understanding of market trends. The ideal applicant will be proactive in optimizing marketing strategies for effective engagement.

Qualifications

• Experience in managing social media accounts across multiple platforms.
• Strong content creation and editing skills.
• Ability to analyze market trends and feedback.

Responsibilities

• Manage daily operations of official social media accounts.
• Develop and execute offline promotion plans.
• Achieve monthly performance targets and customer acquisition.
• Organize and manage customer information.
• Analyze market information and trends.

Job description

Social Media Operation

Responsible for the daily operation of official social media accounts (such as Facebook, Instagram, LinkedIn, WeChat Official Account, Xiaohongshu, etc.), including content planning, editing, publishing, and interaction. Increase follower activity and brand exposure through high-quality content, and timely respond to user comments and inquiries to maintain a good brand image.

Offline Promotion Planning and Execution

Develop targeted offline promotion plans according to market demand and business objectives, including but not limited to roadshows, community activities, school cooperation events, and exhibition participation.

Responsible for the full-process execution of activities, such as venue arrangement, staff deployment, on-site management, and effect summary. Collect valid customer information through offline interactions to expand the customer resource pool.

Performance Target Achievement

Undertake and complete the monthly performance indicators set by the company, including customer acquisition volume, consultation conversion rate, and sales revenue (if applicable). Formulate personal performance improvement plans, analyze the causes of performance gaps, and adjust marketing strategies in a timely manner to ensure the steady achievement of targets.

Customer Information Management

Sort out and organize the collected customer information, establish and update customer files, and conduct follow-up visits to potential customers in a timely manner to improve the conversion rate. Cooperate with the sales team to share customer information and marketing insights to form a joint force for business development.

Market Information Collection and Analysis

Pay close attention to industry trends, competitor marketing strategies, and customer needs. Collect and analyze market feedback from online and offline channels, and provide suggestions for optimizing marketing plans and product services.