Marketing & PR Manager

33Club; Singapore; On-site; SGD 60,000 - 80,000; Full time

Job summary

A luxury private members’ club in Singapore is in search of an experienced Marketing & PR Manager. This role entails elevating the brand presence and member acquisition strategies within the HNW ecosystem. Responsibilities include developing brand positioning, securing media exposure, and managing luxury partnerships. Candidates should have 5–8 years of experience in luxury marketing, exceptional storytelling skills, and a strong network in lifestyle media. Join this elite team to shape marketing narratives and enhance brand prestige.

Benefits

Opportunity to shape brand narrative

Work alongside elite business leaders

Creative autonomy in building campaigns

Competitive remuneration with performance-based incentives

Qualifications

• Minimum 5–8 years of experience in luxury marketing, PR, or brand management.
• Proven track record securing media coverage and luxury brand partnerships.
• Ability to understand and influence HNW audiences.

Responsibilities

• Develop and articulate a unified brand positioning for 33Club and its group of companies.
• Secure features and interviews in top HNW magazines and business publications.
• Identify, pitch, and secure brand-to-brand collaborations with luxury brands.
• Develop targeted marketing campaigns to attract HNW individuals.
• Develop high-touchpoint events with luxury partners to engage prospects.
• Drive social media strategy consistent with HNW market expectations.

Skills

Luxury marketing experience

Brand management

Strong network in HNW media

Exceptional storytelling skills

Project management

Education

Bachelor’s degree in Marketing, Communications, PR, or related field

Job description

We, 33Club @ Raffles Place is seeking an experienced Marketing & PR Manager who can elevate our brand presence, strengthen our luxury positioning, and drive member acquisition in Singapore and across the region.

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About 33Club

33Club is a premier private members’ club dedicated to empowering High-Net-Worth (HNW) individuals through our signature 6 Pillars of Wealth. As part of a growing group of companies, we provide exclusive networking opportunities, curated lifestyle experiences, and access to thought leadership across business, investment, and personal development.

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Role Overview

The Marketing & PR Manager will lead brand strategy, communications, and partnership development for 33Club and its related entities. This role focuses on building strong visibility in the HNW ecosystem, crafting compelling brand narratives, driving media exposure, securing luxury brand collaborations, and marketing our premium private meeting rooms to potential sponsors.

You will play a key role in shaping how 33Club is perceived by influential audiences, luxury partners, and the broader business community.

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Key Responsibilities

1. Brand Positioning & Strategy
   ·Develop and articulate a unified brand positioning for 33Club and its group of companies.
   ·Ensure consistent messaging across all platforms, touchpoints, and campaigns.
   ·Develop high-impact marketing assets that reflect the luxury, exclusivity, and sophistication of the brand.
2. Media Relations & Publicity
   ·Secure features and interviews in top HNW magazines, business publications, and online platforms.
   ·Build and maintain strong relationships with editors, journalists, and media partners.
   ·Create press releases, media kits, story angles, and PR campaigns that boost brand authority.
3. Luxury Brand & Corporate Partnerships
   ·Identify, pitch, and secure brand-to-brand collaborations with premium and luxury brands (e.g., Porsche × Boss style partnerships).
   ·Design co-branded events, programs, and content that enhance brand equity and member value.
   ·Drive sponsorship opportunities for 33Club’s private meeting rooms by positioning them as exclusive branded spaces.
4. Member Acquisition & Community Growth
   ·Develop targeted marketing campaigns to attract HNW individuals and business leaders.
   ·Collaborate with internal teams to design compelling membership value propositions tied to 33Club’s 6 Pillars of Wealth.
   ·Manage digital marketing funnels, lead‑generation strategies, and conversion tracking.
5. Events, Activations & Experience Marketing
   · Develop high-touchpoint events with luxury partners to engage prospects and elevate brand prestige.
   ·Oversee event communications, guest experience, and post‑event publicity.
6. Digital Marketing & Content Leadership
   ·Drive social media strategy and content direction consistent with HNW market expectations.
   ·Oversee website updates, SEO, email marketing, and editorial calendars.
   ·Protect digital brand aesthetics and voice across all channels.

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Requirements & Qualifications

• Bachelor’s degree in Marketing, Communications, PR, or related field.
• Minimum 5–8 years of experience in luxury marketing, PR, or brand management.
• Proven track record securing media coverage and luxury brand partnerships.
• Strong network within lifestyle, business, and HNW media preferred.
• Exceptional storytelling, copywriting, and communication skills.
• Ability to understand and influence HNW audiences.
• Strong project management skills and ability to work independently.

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What We Offer

• Opportunity to shape the brand narrative of a fast‑growing luxury private members’ club.
• Work alongside elite business leaders and industry partners.
• Creative autonomy in building campaigns and partnerships.
• Competitive remuneration with performance‑based incentives.

If you are interested to explore for a better understanding, please WhatsApp us at 88313478 for a discussion appointment.