Marketing & Outreach Manager, MSc Programs

National University of Singapore; Singapore; On-site; SGD 50,000 - 70,000; Full time

Job summary

A leading research university in Singapore is seeking a motivated individual to lead marketing for its MSc programmes. The role involves organizing outreach events, managing marketing campaigns, and requires proficiency in Mandarin for liaising with stakeholders. Candidates should have a Bachelor's degree and relevant experience in marketing within academic institutions. This position offers a dynamic work environment focused on innovative student recruitment strategies.

Qualifications

• 3-5 years of relevant working experience in marketing academic programmes.
• Familiarity with Chinese digital ecosystems and platforms.
• High level of written and oral communication skills.

Responsibilities

• Lead marketing and promotional activities for MSc programmes.
• Participate in outreach events to promote MSc programmes.
• Co-manage email marketing campaigns and activities.
• Conduct research on customers, market conditions and competitors.

Skills

Marketing academic programmes

Business Development

Social media strategy

Content management

Performance tracking

Fluent in Mandarin Chinese

Cross-cultural communication

Attention to detail

Education

Bachelor degree from a reputable institution

Tools

CRM systems

Marketing automation tools

Paid ad dashboards

Job description

A leading research university in Singapore is seeking a motivated individual to lead marketing for its MSc programmes. The role involves organizing outreach events, managing marketing campaigns, and requires proficiency in Mandarin for liaising with stakeholders. Candidates should have a Bachelor's degree and relevant experience in marketing within academic institutions. This position offers a dynamic work environment focused on innovative student recruitment strategies.