Marketing Manager (Retail Industry / B2C Marketing)

RecruitPedia Pte Ltd; Singapore; On-site; SGD 60,000 - 80,000; Full time

Job summary

A premium fashion retail company in Singapore is looking for a Marketing Manager to lead local marketing initiatives. The role involves developing tailored marketing strategies, monitoring market trends, analyzing campaign performance, and managing budgets. Ideal candidates should hold a degree in Business or Marketing and have at least 5 years of relevant experience. Strong project management skills and adaptability in a dynamic team are essential. Interested candidates may apply via the posted email.

Qualifications

• Minimum of 5 years relevant experience in marketing with a proven track record.
• Strong project management skills and attention to detail.
• Proactive and adaptable in a dynamic team environment.

Responsibilities

• Lead local marketing initiatives to drive business growth.
• Develop and implement tailored marketing strategies.
• Monitor market trends and competitor activities.
• Evaluate marketing campaigns and analyze performance.
• Manage marketing budgets and resource allocation.
• Collaborate with internal teams and external partners.

Skills

Project management

Analytical skills

Numerical skills

Education

Degree in Business/Marketing or related field

Job description

Our client is a Premium Fashion Retail Industry. Due to their current expansion plan, they are looking for a Marketing Manager to join their team, in hopes of developing the current high performing team. They are located in the Central.

Job Responsibilities

• Lead local marketing initiatives to drive business growth and enhance brand presence.

• Develop and implement marketing strategies tailored to the local market, leveraging insights to maximize effectiveness.

• Monitor market trends, consumer behavior, and competitor activities to inform marketing strategies.

• Plan, execute, and evaluate marketing campaigns, establishing KPIs and analyzing performance for continuous improvement.

• Prepare reports linking marketing activities to business growth, customer engagement, and ROI.

• Oversee marketing budgets and resource allocation to ensure investments support business objectives.

• Manage multiple marketing projects simultaneously, ensuring timely execution and adherence to budgets.

• Collaborate with internal teams and external partners, including agencies, to execute marketing initiatives and co-branded opportunities.

• Act as a local marketing expert, providing insights to enhance customer acquisition, engagement, and loyalty.

• Perform any ad-hoc projects and initiatives as assigned.

Requirements

• Min Degree in Business/Marketing, or a related studies fieldor equivalent.

• Min 5 years of relevant experience in marketing function, with a proven track record.

• Strong project management, analytical, and numerical skills, with attention to detail.

• Proactive, adaptable, and comfortable working in a small, dynamic team with diverse responsibilities.

Interested candidates who wish to apply for the advertised position, please click APPLY NOW or email an updated copy of your resume/cv.

We regret that only shortlisted candidate will be notified.

Email: [e-mail]

Recruitpedia Pte. Ltd.

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