Marketing Manager

FORTUNA TERRAZZA PTE. LTD.; Singapore; On-site; SGD 70,000 - 90,000; Full time

Job summary

A leading marketing firm in Singapore is looking for a strategic marketing professional to drive comprehensive marketing strategies. You will manage campaigns across digital and traditional channels, lead a marketing team, and analyze performance metrics. Ideal candidates will possess strong leadership skills and proficiency in a variety of digital tools. This role requires strategic thinking and excellent project management capabilities to align marketing efforts with business goals.

Responsibilities

• Develop and execute comprehensive marketing strategies that align with the company's overall business objectives.
• Plan, implement, and oversee marketing campaigns across various channels.
• Conduct market research to understand customer needs and monitor competitor activities.
• Manage marketing budgets and allocate resources effectively.
• Lead and mentor marketing teams, providing guidance and direction.
• Monitor campaign performance and provide feedback to optimise strategies.
• Work closely with sales and product development to ensure cohesive brand messaging.
• Maintain a consistent brand image across all marketing communications.

Skills

Strong leadership and communication skills

Analytical ability to interpret market data and campaign results

Proficiency in various marketing channels and digital tools

Strategic thinking and problem-solving abilities

Excellent project management and organisational skills

Job description

Key Responsibilities

• Strategy Development: Develop and execute comprehensive marketing strategies that align with the company's overall business objectives.
• Campaign Management:Plan, implement, and oversee marketing campaigns across various channels, including digital (social media, email, SEO) and traditional media.
• Market Research: Conduct market research to understand customer needs, identify new opportunities, and monitor industry and competitor activities.
• Budget Management: Manage marketing budgets and allocate resources effectively to maximise the return on investment.
• Team Leadership:Lead and mentor marketing teams, providing guidance and direction to marketing professionals.
• Performance Analysis: Monitor campaign performance using key performance indicators (KPIs) and analytics, providing feedback to optimise strategies.
• Cross-Functional Collaboration: Work closely with sales, product development, and other departments to create a cohesive brand message and ensure marketing efforts support sales goals.
• Brand Management: Maintain a consistent brand image and message across all marketing communications and platforms.

Essential Skills

• Strong leadership and communication skills.
• Analytical ability to interpret market data and campaign results.
• Proficiency in various marketing channels and digital tools.
• Strategic thinking and problem-solving abilities
• Excellent project management and organisational skills.