Marketing Manager

ANNABELLA PATISSERIE TRADING PTE. LTD.; Singapore; On-site; SGD 60,000 - 80,000; Full time

Job summary

A leading patisserie company in Singapore is seeking a Marketing Manager to enhance brand visibility through strategic content creation and social media campaigns. Responsibilities include producing high-quality marketing materials, executing social media strategies, and managing partnerships for collaborations. The ideal candidate will have a strong marketing background and be up-to-date with digital trends.

Qualifications

• Experience in digital marketing and content creation.
• Strong understanding of social media platforms and trends.
• Ability to analyze campaign performance metrics.

Responsibilities

• Produce and create high-quality photos and videos for marketing.
• Plan and execute social media marketing campaigns.
• Identify and manage strategic partnerships for collaborations.

Job description

Job Scope: Marketing Manager

Content Creation & Branding

• Produce, direct, and shoot high-quality photos and videos for digital and offline channels.
• Conceptualize and create trendy, fun, and engaging social media content that resonates with target audiences (Gen Z, Millennials, and corporate clients).
• Maintain consistent brand voice, storytelling, and aesthetics across all platforms.

Social Media & Campaigns

• Plan and execute marketing campaigns across social media (Instagram, TikTok, Facebook, YouTube, etc.).
• Monitor engagement, track performance, and adjust strategies to maximize reach and ROI.
• Stay updated on digital trends, viral formats, and emerging platforms to keep the brand relevant and ahead of competitors.

Partnerships & Collaborations

• Identify and work with strategic partners (influencers, brands, F&B collaborators, lifestyle platforms, etc.) for co-branding and cross-promotion opportunities.
• Lead collaborations for new product launches, from ideation and planning to execution and post-campaign evaluation.
• Negotiate and manage partnerships to ensure mutually beneficial outcomes.

Product Launch & Marketing Strategy

• Coordinate end-to-end launch marketing for new products, ensuring alignment between creative, sales, and operations teams.
• Develop go-to-market strategies that build excitement, drive awareness, and boost conversions.
• Craft engaging product narratives and promotional assets for both online and offline campaigns.

Performance & Growth

• Analyze campaign metrics, sales performance, and customer insights to optimize marketing strategies.
• Manage budgets effectively to deliver high ROI.
• Contribute ideas to grow brand awareness, engagement, and customer loyalty.