Marketing Manager

DPL PREMIUM AUTOMOBILES PTE. LTD.; Singapore; On-site; SGD 60,000 - 80,000; Full time

Job summary

A leading automotive company in Singapore is looking for a Marketing Manager to oversee all marketing functions for their Avatr brand. The role includes leading marketing campaigns, managing media buying, and building partnerships to drive sales. Candidates should have a degree in Marketing/Communications and 4-5 years of experience in the automotive industry. Strong leadership and communication skills are essential, along with the ability to thrive in a fast-paced environment.

Qualifications

• Minimum 4-5 years experience in an automotive dealership or similar industry.
• Able to thrive in a fast-paced environment.
• Capable of managing multiple projects simultaneously.

Responsibilities

• Oversee all marketing functions for the Avatr brand.
• Lead and execute all tactical promotions and campaigns.
• Manage corporate identity guidelines across marketing channels.

Skills

Team player

Leadership qualities

Excellent communication

Time management

Organizational skills

Education

Degree in Marketing / Communications or equivalent

Job description

Job Description

• Oversee all marketing functions for Avatr brand.
• Identify, initiate and lead all tactical, offline and digital promotions and campaigns.
• Manage and integrate full marketing mix: ATL, BTL and promotions, media buying, CRM, corporate sales, event management, digital marketing to constantly create demand for car sales and grow market share and volume for the company & brand.
• Evaluate, lead and execute all sponsorships, tie-ups and purchase of lucky draw cars for companies and campaigns.
• Forge affiliations and partnerships with external companies to build database for corporate sales, collaborations and to increase sales prospects.
• Establish positive relationships with customers and external vendors to achieve brand loyalty and provide marketing and event support.
• Manage and create all retail collaterals (including brochures, specs sheets) times and marketing budget to maximise sales and minimise costs, increasing ROI.
• Ensure corporate identity guidelines of the brand across all areas of marketing communications are adhered to.
• Perform any other duties as and when assigned.

Qualifications and job requirements

• Degree in Marketing / Communications or equivalent qualifications.
• Minimum 4-5 years within an automotive dealership or a similar industry is preferred.
• Excellent team player with strong leadership qualities.
• Able to work independently and thrive in a fast-paced environment.
• Excellent communications, time management and organizational skills.
• Able to manage multiple projects simultaneously.