MARKETING MANAGER

PANGOLIN INVESTMENTS PRIVATE LIMITED; Singapore; On-site; SGD 80,000 - 100,000; Full time

Job summary

A dynamic food and beverage company in Singapore seeks a Marketing Manager to lead strategic marketing initiatives, focusing on brand awareness and customer engagement. The ideal candidate has at least 5 years of experience in the F&B industry, expertise in digital and traditional marketing channels, and strong analytical skills. A bachelor’s degree in marketing is required. This position offers the opportunity to work closely with senior management and influence impactful marketing strategies.

Qualifications

• Minimum 5 years experience in campaign strategy and brand management.
• Strong understanding of digital and traditional marketing channels.
• Robust analytical skills for effective data interpretation.

Responsibilities

• Develop and execute strategic marketing initiatives.
• Work with senior management on marketing plans.
• Drive brand awareness and customer engagement.

Skills

Campaign strategy

Data analysis

Brand management

Creativity

Leadership

Education

Bachelor's degree in marketing or related field

Tools

Microsoft Excel

Microsoft PowerPoint

Job description

COMPANY INTRODUCTION

Pangolin Investments Pte Ltd Group is a food and beverage company with over 18 outlets in Singapore.The core business of Pangolin Group consist of 6 main brands, namely Jia Xiang Xiao Chu, Jiu Jiu Jing Wu Ya Bo , Bao Tian Xia, Ma La Xiang Guo, FLOWERPIG 360 and Oppa Bibimbap.

With rapid expansion over the years, Pangolin Group has grown from a food stall to a multi-brand organization serving home-made delicacies at affordable pricing to its customers.

We are seeking dedicated exceptional passionate candidates to join and grow alongside our dynamic organization.

The Role

As the Marketing Manager at PGL, you will be responsible for developing and executing strategic marketing initiatives to drive brand awareness, customer engagement, and sales growth. You will work closely with the senior management team to develop and implement strategic marketing plans that align with our business objectives and resonate with our target audience.

Job Requirements

• Minimum a bachelor's degree in marketing or a related field.
• Minimum 5 years experience and adept in campaign strategy, conceptualisation, data analysis and brand management preferably in the fast food or F&B industry .
• Strong understanding of both digital and traditional marketing channels, including SEO, SEM, social media, email marketing, print media, in-store promotions, and analytics.
• Proficient in Microsoft Excel and PowerPoint, with advanced skills in data analysis, reporting, and crafting impactful presentations.
• Possesses robust analytical skills to interpret data effectively, enabling informed decision-making.
• Strong command of written and spoken English, with the ability to effectively communicate ideas and influence stakeholders at all levels, including diverse audiences.
• Creative thinker with a passion for innovation and a track record of developing successful marketing campaigns.
• Leadership experience, with the ability to inspire and motivate a team to achieve shared goals.
• Detail-oriented, organized, and able to manage multiple projects simultaneously in a fast-paced environment.