Marketing Manager

FOCUS AUDIO SINGAPORE PTE. LTD.; Singapore; On-site; SGD 60,000 - 80,000; Full time

Job summary

A leading audio-visual company in Singapore is seeking a Marketing Manager to lead marketing strategy and campaigns for their product portfolio. The role involves developing effective marketing plans, managing digital and traditional campaigns, and conducting market research. The ideal candidate will have strong creativity, analytical skills, and a deep understanding of the audio-visual industry. This position is well-suited for mature mid-career professionals, offering a competitive salary and a 6-month traineeship.

Qualifications

• Proficiency in managing and executing digital and traditional marketing campaigns.
• Strong analytical skills for interpreting market data and driving decision-making.
• Experience in project management for handling multiple marketing initiatives.

Responsibilities

• Develop and execute strategic marketing plans for audio and video products.
• Manage social media, website content, email campaigns, and digital ads.
• Conduct market research to identify growth opportunities.

Skills

Digital marketing tools proficiency

Content creation skills

CRM and analytics experience

Social media management

Market research capability

Knowledge of AV industry trends

Project management skills

Tools

Google Ads

Meta Business Suite

SEO/SEM platforms

Canva

Adobe Illustrator

Photoshop

Job description

I am seeking a marketing manager who can lead our overall marketing strategy and strengthen the market presence of our audio and video product portfolio. We are looking for someone who can develop effective marketing plans, manage digital and traditional campaigns, support product launches, and provide strong sales and channel marketing support. The ideal candidate should demonstrate creativity, analytical thinking, and a solid understanding of the audio-visual industry to drive brand visibility, customer engagement, and business growth. Our aim is to hire a marketing professional who can contribute meaningfully to the continued expansion and success of Focus Audio Singapore Pte. Ltd.

Responsibilities

• Develop and execute strategic marketing plans to promote our audio and video product portfolio in the Singapore market.
• Manage digital marketing activities, including social media, website content, email campaigns, and online advertisements.
• Lead product launch initiatives by preparing marketing materials, coordinating campaigns, and ensuring strong market visibility.
• Conduct market research and competitor analysis to support data-driven decision-making and identify growth opportunities.
• Build and maintain relationships with channel partners, media contacts, and vendors to enhance brand reach and support sales activities.
• Organize events, product demonstrations, and promotional activities to strengthen brand awareness and drive customer engagement for Focus Audio Singapore Pte. Ltd.

Technical Skills and Competencies

• Proficiency in digital marketing tools such as Google Ads, Meta Business Suite, SEO/SEM platforms, and email automation systems.
• Strong capability in content creation, including copywriting, product descriptions, brochures, and digital assets.
• Experience with CRM and marketing analytics tools for tracking leads, campaign performance, and customer behavior.
• Ability to manage social media platforms and develop strategies to grow online engagement and brand visibility.
• Skilled in conducting market research, competitor analysis, and interpreting market data for strategic planning.
• Knowledge of audio and video product features, specifications, and market trends within the AV equipment industry.
• Competence in managing product launches, promotions, and channel marketing programs.
• Proficiency in basic graphic design and layout using tools like Canva, Adobe Illustrator, or Photoshop.
• Strong project management skills for handling multiple campaigns, timelines, and cross-functional coordination.

Duration of Traineeship/Attachment Offered - 6 months

Mature Mid Career Individuals - $2,800

This Position is open for mid career individuals (Mature, 40 years and above).

Mid Career individuals from any qualifications level can apply.