Marketing Manager

AARIF BHAI LOGISTICS PTE. LTD.; Singapore; On-site; SGD 60,000 - 80,000; Full time

Job summary

A logistics company in Singapore is seeking an innovative Marketing Manager to enhance brand visibility and drive growth. The role involves optimizing marketing strategies, managing departmental budgets, and generating new business leads. Candidates should possess a Bachelor's degree in marketing or business, alongside creative thinking, leadership skills, and a sound understanding of digital marketing. Strong communication and proficiency in marketing tools are essential. This position offers an opportunity to impact the company's market presence significantly.

Qualifications

• Bachelor’s degree in marketing, business or any relevant field.
• Sound understanding of marketing fundamentals and tactics.
• Creative thinking and problem-solving ability.
• Leadership and project management skills.
• Knowledge of digital and social media marketing strategies.
• Excellent verbal and non-verbal communication skills.
• Proficiency with marketing tools and software.
• Proficient in marketing research and statistical analysis.
• Ability to work under pressure.
• Availability to work during evenings, holidays, weekends.

Responsibilities

• Evaluating and optimizing marketing and pricing strategies.
• Analyzing market trends and preparing forecasts.
• Generating new business leads.
• Developing strategies to promote the company.
• Deploying successful marketing campaigns.
• Experimenting with marketing acquisition channels.
• Producing engaging content for the company's website.
• Building relationships with industry players.
• Preparing and monitoring the marketing budget.
• Overseeing marketing materials.
• Measuring performance of marketing campaigns.
• Analyzing consumer behavior for campaigns.

Skills

Creative thinking

Leadership

Problem-solving

Communication skills

Digital marketing knowledge

Marketing research proficiency

Education

Bachelor’s degree in marketing or business

Tools

Marketing tools and software

Job description

Marketing Manager Job Description

We are seeking an innovative marketing manager to promote our company's brand and services. In this role, you will be optimizing our marketing strategies, managing the marketing department's budget and staff, as well as preparing forecasts.

To ensure success, you will need extensive knowledge of marketing strategies and the ability to identify new business leads. An outstanding marketing manager will be someone whose expertise translates into increased brand awareness and profitability.

Marketing Manager Responsibilities

• Evaluating and optimizing marketing and pricing strategies.
• Analyzing market trends and preparing forecasts.
• Generating new business leads.
• Develop strategies and tactics to get the word out about our company and drive qualified traffic to our front door
• Deploy successful marketing campaigns and own their implementation from ideation to execution
• Experiment with a variety of organic and paid acquisition channels like content creation, content curation, pay per click campaigns, event management, publicity, social media, lead generation campaigns, copywriting, performance analysis
• Produce valuable and engaging content for our website and blog that attracts and converts our target groupsS
• Build strategic relationships and partner with key industry players, agencies and vendors
• Prepare and monitor the marketing budget on a quarterly and annual basis and allocate funds wisely
• Oversee and approve marketing material, from website banners to hard copy brochures and case studies
• Measure and report on the performance of marketing campaigns, gain insight and assess against goals
• Analyze consumer behavior and adjust email and advertising campaigns accordingly

Marketing Manager Requirements

• A Bachelor’s degree in marketing, business or any other relevant field
• Sound understanding of marketing fundamentals and tactics
• Creative thinking and problem-solving ability
• Leadership and project management skills
• Knowledge of digital marketing and social media marketing strategies
• Excellent verbal and non-verbal communication skills
• Proficiency with marketing tools and software
• Proficient in marketing research and statistical analysis
• The ability to work under pressure.
• Availability to work within opening hours (e.g. evenings, holidays, weekends).