Marketing Manager

LUME CAPITAL PTE. LTD.; Singapore; On-site; SGD 60,000 - 80,000; Full time

Job summary

A dynamic Restaurant and Bar Group in Singapore is seeking a Marketing Manager to enhance brand growth and engagement. The role involves developing marketing strategies, managing social media initiatives, and executing events. Ideal candidates will have a Bachelor's degree in marketing, 3-5 years of experience, and a passion for hospitality and nightlife.

Qualifications

• 3-5 years of marketing experience in the hospitality sector.
• Excellent presentation and interpersonal skills.
• Prior experience in music and nightlife is advantageous.

Responsibilities

• Develop and implement marketing strategies and programs.
• Manage digital marketing and social media initiatives.
• Oversee marketing budgets and analyze performance metrics.
• Plan and execute events and brand activations.

Skills

Organizational skills

Communication skills

Strategic planning

Leadership

Problem-solving

Education

Bachelor's degree in marketing or business

Job description

About Us

We are a dynamic Restaurant and Bar Group in Singapore, passionate about hospitality, music, and nightlife. Our outlets focus on creating memorable experiences for our customers through exceptional food, drinks, and entertainment.

Marketing Strategy & Brand Growth

• Develop, implement, and continuously refine marketing strategies and growth programs to achieve both financial targets and brand objectives.
• Conduct market research and competitor analysis to define target customer segments and optimize messaging for maximum impact.
• Lead initiatives to strengthen brand positioning, drive customer engagement, and increase revenue streams across outlets.
• Identify and cultivate strategic partnerships with key industry players, vendors, and collaborators to generate value for the Group.
• Plan, execute, and oversee promotional programs, events, and campaigns aimed at reaching and converting prospective customers.

Creative Ideation & Campaign Leadership

• Conceptualize and deliver innovative marketing campaigns with strong storytelling, dynamic visuals, and compelling copywriting.
• Stay abreast of emerging trends, technologies, and digital platforms to keep campaigns fresh and relevant.
• Lead brainstorming sessions and work closely with internal teams and external vendors to ensure creative vision is executed effectively.
• Transform ideas into actionable marketing initiatives, balancing creativity with measurable outcomes.

Digital & Social Media Management

• Supervise the planning, execution, and optimization of digital marketing initiatives, including social media (Facebook, Instagram, TikTok), online advertising, and content marketing.
• Track digital performance metrics, optimize campaigns for engagement, conversions, and ROI.
• Drive audience growth, brand awareness, and engagement through innovative digital strategies and influencer collaborations.

Operational Excellence & Reporting

• Oversee marketing budgets, ensuring cost-effective allocation of resources and alignment with business priorities.
• Monitor, analyze, and report on marketing KPIs, trends, and campaign performance; propose action plans to address gaps or capitalize on opportunities.
• Continuously review and improve marketing workflows, processes, and systems to enhance efficiency and effectiveness.
• Provide administrative support for marketing operations and handle ad-hoc projects as needed.

Cross-Functional Collaboration & Leadership

• Collaborate with restaurant operations, sales, and product teams to ensure marketing initiatives support business goals.
• Guide and mentor junior marketing staff, fostering a culture of creativity, accountability, and performance excellence.
• Serve as the marketing point of contact for internal stakeholders and external partners, ensuring smooth execution of initiatives.

Events & Experiential Marketing

• Conceptualize, plan, and execute events, tastings, and brand activations that drive customer engagement and loyalty.
• Ensure all events align with brand identity, messaging, and business objectives.

Requirements

• Bachelor's degree in marketing or business
• 3-5 years of well-rounded marketing experience in the related field is required for this position
• Excellent organisational and time management skills
• Good communication and interpersonal skills
• Excellent presentation skills
• Prior experience and a love for music, nightlife, hospitality, and entertainment is advantageous – as these are the things we live and breathe daily
• Able to commit to a non-desk-bound role and hours when situation calls for it
• Excellent communication and strategic thinking abilities with a problem‑solving aptitude
• Strong leadership mindset with skills in strategic planning, goal setting and process development
• Mentor the marketing team and create opportunities for professional development
• Solid understanding of broad marketing concepts to align with business goals