Marketing Manager

Private Advertiser; Singapore; On-site; SGD 60,000 - 80,000; Full time

Job summary

An automotive marketing company in Singapore is looking for a Marketing Manager to lead brand development and customer engagement initiatives. The role involves planning integrated marketing campaigns, conducting market research, and managing budgets to maximize ROI. Ideal candidates should have a degree in Marketing or Business and 3-5 years of experience in marketing, preferably within the automotive or retail sectors. Strong analytical skills and the ability to work collaboratively in a fast-paced environment are essential.

Qualifications

• 3-5 years of marketing experience, preferably in automotive or retail sectors.
• Strong experience in managing campaigns, events, and digital initiatives.
• Ability to work with cross-functional teams.

Responsibilities

• Plan integrated marketing campaigns to enhance brand awareness.
• Conduct market research on consumer trends and competitor intelligence.
• Manage marketing budget for maximum ROI.
• Collaborate with Sales on promotions and new product launches.
• Monitor inventory and plan promotional activities.

Skills

Analytical skills

Branding

Customer engagement

Campaign management

Digital marketing

Education

Diploma/Degree in Marketing or Business

Job description

We are seeking a highly motivated Marketing Manager to lead brand development, marketing execution, and customer engagement initiatives within the automotive sector. This role works closely with Sales to strengthen market presence, support revenue growth, and enhance overall customer experience.

Main Responsibilities:

Marketing Strategy & Brand Development

• Plan and execute integrated marketing campaigns to build brand awareness and drive customer engagement.

• Oversee digital marketing, events, roadshows, promotions, and media activities.

• Ensure marketing materials and communication remain aligned with brand guidelines and market positioning.

Market & Competitor Intelligence

• Conduct market research on customer trends, competitor pricing, product offerings, and demand patterns.

• Translate insights into effective product positioning, marketing strategies, and sales support initiatives.

Budget & Performance Management

• Manage the marketing budget to maximize ROI.

• Prepare monthly marketing performance reports and analytics for management review.

• Track campaign results and recommend improvements.

Collaboration with Sales & Operations

• Partner with Sales to support retail promotions, commercial initiatives, and new product launches.

• Provide marketing support for partner and dealer communications.

• Align COE-related communication and market messaging with sales requirements.

Inventory & Product Marketing

• Monitor stock levels, product lifecycle, and potential slow-moving items for promotional planning.

• Coordinate distribution and launch timelines with relevant stakeholders.

Team & Customer Engagement

• Support HR and internal teams with product and sales training when required.

• Review customer feedback and enhance marketing touchpoints and customer experience.

Requirements:

• Diploma/Degree in Marketing, Business a related discipline.

• Minimum 3–5 years of marketing experience, preferably in automotive, retail, or fast-moving consumer sectors.

• Strong analytical skills with a keen sense of branding and customer engagement.

• Experience managing campaigns, events, and digital marketing initiatives.

• Ability to work collaboratively with cross-functional teams in a fast-paced environment.