Marketing Manager

Element Materials Technology; Singapore; On-site; SGD 60,000 - 80,000; Full time

Job summary

A leading materials technology firm in Singapore is looking for a skilled Marketing Partner to enhance their brand presence and drive growth. This role involves developing and executing marketing plans, managing lead generation campaigns, and collaborating with various stakeholders. The ideal candidate will have over 5 years of experience in marketing and excellent communication skills. This position offers a dynamic work environment and opportunities for professional growth.

Qualifications

• 5+ years of sales, marketing, and inbound lead generation experience.
• Ability to coordinate activity effectively with multiple internal and external stakeholders.
• Experience of delivering integrated marketing campaigns across all elements of the marketing mix.

Responsibilities

• Develop and implement the annual marketing plan with the strategic marketing director.
• Collaborate with business stakeholders to execute new lead generation campaigns.
• Measure and report on performance of all marketing tactics and campaigns.

Skills

Sales and marketing experience

Excellent communication skills

Budget management

Project management

Integrated marketing campaigns

Digital marketing tools

Education

Bachelor’s Degree in Marketing/Communications

Tools

CMS / CRM tools (Craft, Optimizely, Microsoft 365)

Job description

Overview

As a marketing partner embedded within our Element business units, you will be a key player in creating an aligned roadmap that favourably positions Element as a viable partner within our customers' end-markets. In partnership with the Strategic Marketing Director, you will leverage your deep marketing expertise in highlighting key market trends and translating customer feedback and insights into both strategic and tactical marketing campaigns that drive business growth, brand preference, and enhance the customer experience.

Responsibilities

• In partnership with the strategic marketing director, develop, implement, manage and optimise the annual marketing plan.
• Responsible for developing and driving new engagement and nurturing campaigns and build upon current strategies to drive incremental leads.
• Collaborate with business stakeholders to identify and execute new lead generation campaigns, including, but not limited to, email marketing, events, SEM, social media, and website.
• Partner with the strategic marketing director in translating market trends and competitive intelligence into meaningful and actionable insights that drive growth and innovation.
• Measure and report monthly on the performance (including ROI) of all online and offline marketing tactics and campaigns.
• Participate in creating and presenting campaign performance to key business stakeholders as required with emphasis on measuring and optimizing results.
• Build relationships with stakeholders across the organization, key technical experts, and thought leaders to produce high-quality and engaging content.
• Using project management principles, ensure that marketing campaign meet key milestones for successful deployment and execution.
• Collaborate with marketing colleagues across Element’s regional, digital and brand Marketing teams sharing and adopting best practices.
• Work with internal stakeholders and outside vendors to deliver compelling messaging and value propositions for target audiences, including strategy and tactical components.
• Experience developing customer nurture campaigns and digital journeys.
• Fully comply with Element brand guidelines, using appropriate templates, styles, content, grammar, and activities where they exist.
• Utilize marketing best practices and internal processes to execute tactical marketing plans for a specified Element business division.
• Create entries for, maintain and monitor the performance of all relevant industry directory listings for laboratories within the specified business division.

Skills / Qualifications

• 5+ years of sales, marketing, and inbound lead generation experience, or equivalent combination of education and experience
• Bachelor’s Degree in Marketing/Communications or equivalent in experience
• Excellent written and verbal communication and presentation skills
• Ability to coordinate activity effectively with multiple internal and external stakeholders
• Experience of delivering integrated marketing campaigns across all elements of the marketing mix
• Ability to manage relationships with external agencies to ensure that they deliver work that is on brief, on time and on budget
• Ability to interpret technical information and communicate this in an engaging style to key audiences
• Strong budget setting and project management skills
• Experience of delivering marketing campaigns with excellent ROI
• Continuous learning mindset with dedicated effort in staying current with marketing tools and technologies including AI, voice of customer, personalized journey mapping, and nurtures
• Experience with CMS / CRM (Craft, Optimizely, and Microsoft 365 would be desirable)

Diversity Statement

At Element, we always take pride in putting our people first. We are an equal opportunity employer that recognizes diversity and inclusion as fundamental to our Vision of becoming “the world’s most trusted testing partner”.

All suitably qualified candidates will receive consideration for employment on the basis of objective work related criteria and without regard for the following: age, disability, ethnic origin, gender, marital status, race, religion, responsibility of dependents, sexual orientation, or gender identity or other characteristics in accordance with the applicable governing laws or other characteristics in accordance with the applicable governing laws.

The contractor will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor’s legal duty to furnish information. 41 CFR 60-1.35(c)

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