Marketing Lead, Retail Banking

BEATHCHAPMAN (PTE. LTD.); Singapore; On-site; SGD 80,000 - 120,000; Full time

Job summary

A well-established regional financial institution in Singapore is seeking a Marketing Lead to oversee campaign delivery and performance tracking in the retail banking sector. The ideal candidate will have over 10 years of experience in consumer marketing, prior people-management experience, and strong analytical skills. This position requires a hands-on leader who can balance execution with stakeholder coordination, ensuring that campaigns meet internal standards.

Qualifications

• 10+ years of experience in consumer, performance, or lifecycle marketing.
• Prior people-management experience.
• Strong execution mindset with comfort in data and Excel.

Responsibilities

• Lead a small marketing team supporting retail banking campaigns.
• Execute end-to-end campaigns across customer acquisition and engagement initiatives.
• Monitor campaign performance and conversion results.
• Coordinate with internal stakeholders across product, channels, and compliance.
• Ensure campaigns adhere to internal controls and governance standards.

Skills

Leadership

Campaign execution

Data analysis

Stakeholder coordination

Education

Degree in Marketing, Business, or related discipline

Tools

Excel

Job description

A well-established regional financial institution is seeking a Marketing Lead to support campaign delivery and performance tracking across its retail banking business.

This role sits within a high-volume Retail Banking environment and requires a hands-on marketing professional who is comfortable balancing execution, team oversight, and stakeholder coordination.

Key Responsibilities:

• Lead a small marketing team supporting retail banking campaigns
• Execute end-to-end campaigns across customer acquisition and engagement initiatives
• Monitor campaign performance, fulfilment metrics, and conversion results
• Coordinate with internal stakeholders across product, channels, and compliance
• Ensure campaigns adhere to internal controls and governance standards
• Prepare reports and performance updates for management
• Support ongoing optimisation initiatives across marketing effectiveness

Ideal Candidacy:

• Degree in Marketing, Business, or related discipline
• 10+ years of experience in consumer, performance, or lifecycle marketing
• Prior people-management experience
• Strong execution mindset with comfort in data and Excel
• Experience in banking, financial services, or regulated consumer environments preferred