marketing exeutive

MUMBAKE PTE. LTD.; Singapore; On-site; SGD 45,000 - 60,000; Full time

Job summary

A leading marketing firm in Singapore seeks a Marketing Specialist to create engaging content and oversee store promotions. The ideal candidate holds a Bachelor's degree and has over 2 years of marketing experience, with strong skills in design tools. This position requires excellent communication and a strategic mindset, focusing on enhancing brand engagement and customer experience.

Qualifications

• 2+ years of experience in marketing, specifically in design.
• Strong practical experience in design tools.
• Excellent written and verbal communication skills.

Responsibilities

• Design and create digital and print content.
• Oversee execution of store marketing promotions.
• Act as a marketing point-of-contact for store managers.

Skills

Digital marketing

Content design

Communication

Analytical capabilities

Education

Bachelor’s degree in Marketing, Business Administration, Communications, or a related field

Tools

Adobe Creative Suite

Canva

Capcut

Job description

Key Responsibilities

Content Design & Creation

• Design and create visually appealing, on-brand digital and print content for store use (e.g., in-store digital screens, local social media posts and point-of-sale materials).
• Develop and manage a content calendar for local marketing initiatives that supports new product launches, seasonal promotions, and community engagement goals.

Store Marketing & Promotions Execution

• Oversee the end-to-end execution of store marketing promotions, from print and placement to briefing and launch.
• Develop clear communication plans and "how-to" guides for store teams to ensure promotional excellence and consistent customer experience.
• Monitor promotion performance at the store level, gathering real-time feedback from store managers and customers to identify successes and areas for improvement.

Store Partnership & Support

• Act as the marketing point-of-contact for store managers, building strong, collaborative relationships with cross-functional teams and store managers.
• Proactively partner with store teams to understand their store challenges and opportunities.
• Collaborate with store managers to develop and execute local marketing plans within their trade area that drive traffic

Customer Issue Resolution

• Serve as an escalation point for marketing-related customer feedback, including concerns about promotions, pricing, advertising, or app-based offers.
• Investigate customers’ concerns with empathy and efficiency, coordinating cross-functionally to find a satisfactory resolution.
• Protect and enhance the Tim Hortons brand by ensuring all customer interactions are handled professionally and align with our brand values.

Role Requirements

• Bachelor’s degree in Marketing, Business Administration, Communications, or a related field.
• 2+ years of experience in marketing, with strong practical experience in design tools such as Adobe Creative Suite, Canva, Capcut etc.
• Strong understanding of digital marketing and go-to market strategies.
• Excellent written and verbal communication skills.
• Creative thinker with a strategic mindset and strong analytical capabilities.
• Ability to manage multiple projects and meet tight deadlines.
• Experience in F&B marketing.