Marketing Executive / Senior Marketing Executive

BARN & POTTER PTE. LTD.; Singapore; On-site; SGD 50,000 - 75,000; Full time

Job summary

A leading marketing firm in Singapore is looking for a Marketing Executive / Senior Marketing Executive to develop and implement effective marketing strategies. This role involves managing both digital and offline marketing campaigns while utilizing data analysis for improved decision-making. The ideal candidate has 2-4 years of marketing experience, strong analytical skills, and proficiency in tools like Microsoft Excel and Google Analytics. Joining this firm means working in a collaborative culture that values innovative ideas.

Benefits

Competitive salary package

Health benefits

Staff discounts

Performance bonuses

Qualifications

• 2-4 years of relevant experience in marketing, including digital marketing exposure.
• Proficient in Excel for data analysis and reporting.
• Familiar with digital marketing platforms to enhance branding.

Responsibilities

• Develop and execute marketing campaigns to achieve business goals.
• Monitor performance of marketing initiatives for optimization.
• Manage digital marketing strategies across various platforms.

Skills

Data analysis

Digital marketing

Communication skills

Creativity

Project management

Education

Diploma / Degree in Marketing or related field

Tools

Microsoft Excel

Google Analytics

Facebook Ads Manager

Adobe Photoshop

Canva

Job description

Roles & Responsibilities

Department: Marketing

Reports to: Head of Marketing

Location: Singapore

Career Growth: Unlock opportunities for professional development and career progression.

Employee Benefits: Enjoy a competitive salary package, health benefits, staff discounts, and performance bonuses.

Inclusive Culture: Thrive in a diverse workplace where your innovative ideas are valued, and teamwork is at the core of everything we do.

Job Summary

The Marketing Executive / Senior Marketing Executive will be responsible for developing and implementing marketing strategies to enhance brand awareness, drive customer engagement, and support business growth. This role requires a strong grasp of data analysis, digital marketing, and creativity to manage both online and offline marketing efforts. Experience in Excel, especially pivot tables and data analysis, is essential.

Key Responsibilities

Marketing Strategy & Execution

Develop and execute marketing campaigns (both digital and offline) to achieve business objectives.

Monitor and analyze the performance of marketing initiatives, providing recommendations for optimization.

Assist in developing product launch strategies and coordinating marketing activities across different channels.

Digital Marketing

Manage digital marketing campaigns, including social media, email marketing, SEO / SEM, and online advertising.

Oversee the company's website and social media platforms, ensuring content is engaging and aligns with brand identity.

Collaborate with external partners to enhance digital outreach and engagement.

Data Analysis & Reporting

Use Excel (pivot tables, filters, and data analysis) to track and analyze marketing performance data, including sales trends and campaign effectiveness.

Prepare monthly marketing reports, identifying key insights and trends to inform future strategies.

Creative & Content Development

Assist in the creation of marketing materials (brochures, digital ads, etc.) and ensure they adhere to brand guidelines.

Work with designers to produce high-quality artwork and promotional content for both online and offline campaigns.

Collaboration & Stakeholder Management

Liaise with cross‑functional teams (Sales, R&D, and Procurement) to ensure alignment of marketing initiatives with business goals.

Event Management

Support the planning and execution of company events, product launches, and promotional activities.

Qualifications

Diploma / Degree in Marketing, Business, or a related field.

2-4 years of relevant experience in marketing, with exposure to digital marketing.

Proficiency in Microsoft Excel (pivot tables, data filtering, data analysis).

Experience with digital marketing platforms (Google Analytics, Facebook Ads Manager, etc.).

Basic knowledge of graphic design tools (Adobe Photoshop, Canva) is a plus.

Strong analytical skills with the ability to interpret data and make data‑driven decisions.

Excellent written and verbal communication skills.

Ability to work independently and manage multiple projects in a fast‑paced environment.