Marketing Executive

TANGSPAC CONSULTING PTE LTD; Singapore; On-site; SGD 50,000 - 70,000; Full time

Job summary

A leading consulting firm in Singapore is seeking a skilled Marketing Specialist to develop and execute campaign strategies that drive card spend and customer engagement. You will leverage tools such as GenAI and Canva to produce marketing content while analyzing performance metrics to optimize effectiveness. Ideal candidates have a Bachelor’s degree and 2-4 years of experience in the marketing field. Join us to enhance the brand experience and deliver exceptional customer value.

Qualifications

• 2-4 years of relevant experience in marketing, preferably in cards, banking, or financial services.
• Strong project management skills with the ability to manage multiple campaigns simultaneously.
• Excellent communication and stakeholder management skills.

Responsibilities

• Develop clear and compelling positioning that differentiates offerings.
• Execute comprehensive go-to-market plans to drive overall portfolio growth.
• Track and analyse campaign performance with focus on key KPIs.

Skills

Project management

Customer insights analysis

Communication

Problem-solving

Education

Bachelor’s degree in Marketing, Business, or a related field

Tools

GenAI

DBS ChatGPT

Canva

Job description

Campaign Strategy & Execution

• Develop clear and compelling positioning that differentiates our offerings in the market
• Execute comprehensive go-to-market plans with a clear strategy and approach to drive card spend, activation, retention, and overall portfolio growth.
• Create and manage targeted value propositions and messaging based on customer segmentation, behavioural insights, and lifecycle stage.
• Collaborate effectively with cross-functional teams—including card partnerships, portfolio management, product, business analytics, cognitive banking, in-house creative, and performance marketing teams, as well as external agencies—to ensure marketing initiatives align with business goals, brand strategy, and customer needs.
• Support the tracking and management of advertising and promotion (A&P) budgets.

Content Creation & Amplification

• Proficient in leveraging creative tools such as GenAI, DBS ChatGPT, and Canva to support the production of engaging marketing content, including EDMs, in-app messages, social media posts, and website pages that promote card usage and portfolio growth.
• Support A/B testing and campaign optimisation to enhance creative effectiveness, increase awareness, and improve card spend and retention.
• Ensure brand consistency and alignment with company\'s overall marketing and communications strategy across owned and paid media channels.

Data-Driven Marketing & Performance Analysis

• Track and analyse campaign performance with a focus on key KPIs to optimise marketing effectiveness and ROI.
• Collaborate with business analytics and performance marketing teams to derive insights that inform ongoing optimisation and future campaign planning.
• Prepare reports and presentations to communicate marketing performance and customer insights to internal stakeholders, ensuring data-driven decisions that align with business objectives.

Qualifications:

• Bachelor’s degree in Marketing, Business, or a related field.
• 2-4 years of relevant experience in marketing, preferably in cards, banking, or financial services.
• Strong project management skills with the ability to manage multiple campaigns simultaneously.
• Proficient in leveraging customer insights and analytics to inform marketing strategy.
• Excellent communication, stakeholder management, and problem-solving skills.
• Passionate about delivering customer value and enhancing the brand experience.

Interested candidates kindly submit your updated CV in a Word Format to: [e-mail]. Only shortlisted candidates will be notify. Thank you.