Marketing Director (F&B)

Private Advertiser; Singapore; On-site; SGD 80,000 - 100,000; Full time

Job summary

A leading marketing firm in Singapore is seeking an experienced marketing professional to develop and implement strategic marketing initiatives. The role requires a degree in Marketing and at least 8 years in brand management within the F&B or luxury industry. The position is open exclusively to Singaporean applicants and emphasizes brand profitability and performance tracking.

Qualifications

• Degree / Diploma in Marketing or equivalent.
• Minimum 8 years of experience in brand management or marketing communications preferably in the F&B / luxury industry.
• Only Singaporeans may apply.

Responsibilities

• Develop and implement strategic marketing.
• Drive brand profitability and track performance.
• Review strategic marketing and communications planning.
• Analyze market trends and customer insights.
• Conduct situational analysis of business environment.
• Evaluate and analyze campaign results.
• Identify key focus groups for public relations.
• Formulate budgetary assumptions.
• Ensure brand compliance in communication materials.
• Engage stakeholders on marketing counsel.

Job description

Responsibilities

• Develop and implement strategic marketing.
• Drive brand profitability, track and ensure brand performance and returns.
• Drive and review on the strategic marketing and communications planning and execution to reinforce brand positioning.
• Analyze market trends, competitor activities, and customer insights to identify opportunities for growth and improvement.
• Conduct situational analysis to assess the organization's internal and external business environment and landscape.
• Evaluates and analyses campaign results and presents recommendations for changes in brand strategies.
• Identify key focus groups for public relations cultivation.
• Formulate budgetary assumptions.
• Ensure brand compliance in all communication materials.
• Engage stakeholders on marketing, communications, and branding counsel.

Requirements

• Degree / Diploma in Marketing or equivalent
• Minimum 8 years of experience in brand management or marketing communications preferably in the F&B / luxury industry
• Only Singaporeans may apply