Marketing Director (Brand Strategy & Communications)

STARLYNK PTE. LTD.; Singapore; On-site; SGD 120,000 - 150,000; Full time

Job summary

A dynamic IT consultancy firm in Singapore is seeking a Marketing Director to lead brand strategy and communications. The ideal candidate will have at least 10 years of senior-level marketing experience and a proven ability to shape public perception through strategic engagement. Responsibilities include developing core messaging, overseeing content strategy, and leading the marketing team to align with business goals.

Qualifications

• Minimum of 10 years of experience in senior-level marketing, branding, or media roles.
• Expertise in shaping public perception and building brand authority.
• Experience in complex, knowledge-based environments.

Responsibilities

• Develop the core messaging and value propositions for the consultancy.
• Position technical leaders and the firm through strategic media engagement.
• Oversee the creation of an authoritative content library.
• Build and lead the marketing function aligned with business goals.

Skills

Strategic communications

Brand building

Leadership

Communication skills

Job description

Overview

Job Title: Marketing Director (Brand Strategy & Communications)

Company Overview

[Your Company Name] is a dynamic Information Technology Consultancy firm headquartered in Singapore. We advise clients on [e.g., cloud adoption and data governance]. We are seeking a Marketing Director with a profound background in strategic communications and brand building to architect our market positioning and narrative.

Job Details

• Employment Type: Full-Time


• Seniority Level: Senior Management


• Industry: Information Technology & Services, Consulting

Responsibilities

• Corporate Narrative & Positioning: Develop the core messaging and value propositions that differentiate our consultancy. Craft the overarching story that connects our services to client business outcomes.


• Executive & Corporate Branding: Position our technical leaders and the firm itself as authoritative voices through strategic media engagement, speaking opportunities, and high-quality content.


• Integrated Content Strategy: Oversee the creation of an authoritative content library (reports, insights, case studies) that serves as the foundation for all marketing and sales activities.


• Leadership & Vision: Build and lead the marketing function, setting the vision and ensuring alignment with business goals. Manage the marketing budget and resources strategically.

Qualifications

• Minimum of 10 years of experience in senior-level marketing, branding, or media roles, with a demonstrable impact on organizational reputation.


• Proven expertise in shaping public perception and building brand authority through media and content is the primary requirement.


• A track record of working in complex, knowledge-based environments (e.g., media, consulting, financial services) is highly relevant.


• Exceptional leadership and communication skills, with experience presenting to C-level executives.


• Ability to synthesize complex information into clear, compelling messages. An aptitude for quickly understanding technology business models is essential; prior direct IT marketing experience is advantageous but not the sole criteria.

Application Instructions

Interested candidates must apply through MyCareersFuture and should be prepared to discuss their portfolio of brand-building achievements.