Marketing Director, APAC

LEWIS Communications GmbH; Singapore; On-site; SGD 120,000 - 160,000; Full time

Job summary

A leading global marketing agency in Singapore is seeking a Marketing Director to lead all major marketing activities in the APAC region. This role involves developing branding and positioning strategies, managing marketing budgets, and coordinating with global teams. The ideal candidate has a strong background in B2B marketing, excellent communication skills, and experience in team management.

Qualifications

• Strategic and analytical skills for market evaluation.
• Ability to manage budgets and report on marketing results.
• Experience in leading and developing a marketing team.

Responsibilities

• Lead all major marketing activities in the APAC region.
• Develop branding and positioning strategies.
• Manage budgets for regional activities to ensure ROI.
• Coordinate with global teams for campaigns and branding.

Skills

B2B marketing

Analytical skills

Excellent communication skills

Team management

Education

Marketing or Communications degree

Job description

Purpose of the role

The Marketing Director, APAC leads on all major marketing activities, both in the APAC region and supporting with global campaigns. This includes branding, positioning, corporate messaging and external communications, working closely with the senior leadership to advise on, lead and measure marketing campaigns that help drive awareness and leads for the agency. The Marketing Director, APAC must effectively deliver both short and long-term marketing campaigns to achieve commercial goals.

Key responsibilities and tasks

• Work alongside the regional leadership team to develop the agency’s brand messaging and positioning in the industry
• Conduct and use regular competitive analysis to maintain unique service proposition in the marketplace
• Identify and develop themes, coordinating with global, suitable regional campaigns and build out activity within them
• Support and execute the activity associated with launching, internally and externally, any new market/product/service/acquisition, including branding, communications and collateral
• Manage and monitor budgets for regional activity. Ensure investments are made to gain the best possible ROI from activity, including seeking alternative suppliers, negotiating costs, reviewing marketing spend requests from local offices
• Coordinate with global teams on style guides and templates for use in all applications across the region, policing and enforcing brand as necessary
• Identify and lead on PR opportunities for the region, liaising with stakeholders as necessary to draft corporate announcements, manage distribution of releases and respond to commentary / byline opportunities
• Support the creation and submission of industry-leading award entries and case studies. Liaise with local account leads and designers to ensure high-quality content and production
• Work with regional leadership team to provide guidance and approval of brand-related assets for use internally or externally e.g. website content, corporate photography, online and social media imagery and content, emailers and direct mailers, brochures and advertising, event assets, office signage/décor, branded merchandise
• Lead the social media marketing strategy for the region ensuring the agency is well-represented and key announcements / cultural moments are shared
• Oversee SEO and SEM for the region, working with technical experts and global teams to improve visibility and searchability
• Maintain ownership of the website for the region

Content

• Develop and implement a regional content strategy, coordinating with global, to ensure regular and high-quality content is produced and available to support sales and brand awareness. Manage the creation, design, and distribution of key regional content including:
• Thought-leadership: White papers, eBooks, infographics, research reports
• Awareness: Videos, animations, newsletters
• Specialty content (e.g., recruitment, tip sheets, market guides, etc.)
• Plan and execute lead nurturing and generation strategies, including nurture campaigns for existing clients, prospects and creating awareness with new contacts. This is achieved through a mix of integrated activity including, but not restricted to:
• Website performance, SEO and on-page optimization for leads
• Blog and content marketing
• Email and direct marketing
• LEWIS event and webinar marketing
• Sponsorship and advertising at industry events
• Partnership identification and development

Team management and development

• Lead and manage the APAC marketing team, including coaching, supervision and assessment of team members
• Set team objectives on a monthly, quarterly and annual basis
• Manage and motivate direct reports, setting and reviewing goals on a regular basis; work to maximise their strengths, improve weaknesses and support career development
• Work with the HR team to reward, retain and develop the team and resolve any performance issues, offering suggestions and improvements for the benefit of the wider team

Reporting and analysis

• Monitor campaign performance data and deliver marketing reports to regional leadership and global marketing
• Analyse and evaluate results and data to make campaign and investment recommendations
• Produce monthly board reports and ensure marketing dashboard is kept updated and accurate in terms of APAC data

Systems and administration

• Evaluate, recommend and implement major marketing tools (such as stock photography library, social media management systems, content management systems and email marketing software)
• Understand tools and channels, and train junior team members on their use
• Update and maintain documents on the regional server and other work spaces used by the team
• Lead team meetings and proactively help to drive actions to ensure projects stay on-track
• Develop and implement new processes as needed

General

• Support the regional leadership team on relevant projects and initiatives
• Be a cultural ambassador for the team and agency; promoting initiatives internally and externally; showcasing activities and achievements internally and on social media
• Attend agency and industry events as appropriate to represent the agency
• Seek ways to increase knowledge for self-improvement and to improve the team’s ability to deliver results
• Proactive suggestions for new processes and tools to improve efficiency and performance of the team
• Regular travel to various LEWIS office across the network

About you

• Background in B2B marketing with strategic, analytical and evaluation skills
• Ability to create plans, manage budgets and report on results
• Team player and people person, with the ability to influence and form strong relationships
• Excellent communication skills (written and verbal)
• Calmness under pressure and ability to deliver to tight deadlines
• Qualified within Marketing and or Communications (relevant degree/professional membership)

This job description is not intended to be an exhaustive list of the responsibilities for this role. Other responsibilities may be added from time to time.

LEWIS is an Equal Opportunity Employer. We are committed to creating and fostering an environment focused on equality, empowerment and respect. We strive to create an inclusive workplace that supports and celebrates our diversity. We continue to invest in our efforts to ensure that LEWIS is a place where everyone can thrive.