Marketing Communications Manager

SEARCH AVENUE PRIVATE LIMITED; Singapore; On-site; SGD 70,000 - 90,000; Full time

Job summary

A leading recreation company in Singapore is seeking an experienced Marketing Communications Manager to lead brand storytelling and member engagement. This senior role involves developing integrated marketing strategies, managing media relations, and overseeing event communications. The ideal candidate has 6–8 years of experience in marketing communications and a proven track record in leadership. The role offers a dynamic environment with significant impact on brand positioning and community engagement.

Qualifications

• Minimum 6–8 years of experience in marketing communications.
• 2–3 years in a leadership or managerial role.
• Proven background in media relations and event communications.

Responsibilities

• Lead development and execution of marketing initiatives.
• Oversee communications materials and ensure brand consistency.
• Plan and coordinate Club events for member engagement.

Skills

Integrated marketing

Media relations

Project management

Writing and editing

Stakeholder management

Tools

Digital marketing tools

Website CMS

Social media platforms

Job description

Lead brand storytelling, member engagement, and integrated communications for a premier Club

Our client is a reputable and well-established company in the recreation industry with good workplace culture. They are seeking an experienced Marketing Communications Manager to lead the development and execution of high-impact marketing and communications initiatives. Reporting to the Director of Marketing & Communications, this role plays a critical part in strengthening brand positioning, deepening member engagement, and supporting business objectives across the Club.

This is a senior, hands‑on role suited for a strategic thinker who thrives in a dynamic, membership‑driven environment and enjoys leading campaigns across digital, print, and experiential platforms.

Key Responsibilities

Brand & Communications Strategy

• Support the Director of Marketing & Communications in developing and executing integrated marketing and communications strategies that align with the Club’s objectives.
• Lead end‑to‑end planning, execution, and evaluation of marketing campaigns, promotions, and initiatives to drive brand visibility, engagement, and revenue.
• Provide strategic communications support to internal departments and committees to advance their objectives.
• Identify and manage sponsorship and advertising opportunities to enhance partnerships and generate incremental revenue.

Content & Media Relations

• Oversee the development communication materials including media releases, speeches, internal communications, PR materials, and corporate messaging.
• Ensure consistent brand voice and alignment with governance, policy, and strategic direction.
• Build and maintain strong media relationships, proactively pitching stories and managing media enquiries and issues when required.

Publications & Brand Governance

• Lead the editorial planning, production, and delivery of the Club’s flagship publications, ensuring content relevance, quality, and member appeal.
• Enforce brand standards across all channels including digital platforms, publications, signage, presentations, and proposals.
• Maintain a centralised brand and content asset library for internal use.

Events & Member Engagement

• Oversee content accuracy and effectiveness across all digital platforms including the Club’s website, social platforms, and mobile app.
• Develop communication strategies to promote events, activities, and initiatives effectively to members.
• Lead the planning, organisation, and coordination of Club events, tournaments, and member initiatives to ensure strong participation and satisfaction.

Digital & CSR Communications

• Oversee content accuracy and effectiveness across all digital platforms including the Club’s website, social platforms, and mobile app.
• Collaborate with IT and vendors to enhance digital touchpoints and improve member adoption.
• Develop and deliver CSR and sustainability communications that reinforce the Club’s community values and social impact.
• Support additional strategic initiatives and ad-hoc projects as assigned by the Director of Marketing & Communications.

Requirements

• Minimum 6–8 years of experience in marketing communications, with 2–3 years in a leadership or managerial role.
• Proven background in integrated marketing, media relations, publications, and event communications—experience in hospitality, lifestyle, or membership‑based organisations preferred.
• Strong people leadership skills with experience coaching and managing teams.
• Excellent project management abilities with the capacity to manage multiple priorities under tight deadlines.
• Proficiency in digital marketing tools, website CMS, and social media platforms.
• Exceptional writing, editing, and presentation skills with a strong eye for detail.
• Highly effective stakeholder manager, able to collaborate across departments, committees, and external partners.

🌟 If you are a strategic communicator who enjoys shaping brands, engaging communities, and leading meaningful campaigns, we invite you to apply and be part of our Club’s leadership team.

To apply, kindly click APPLY NOW to submit your latest CV.

We regret that only shortlisted candidates will be notified.

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EA License No.: 25C2695

EA Registration No.: R25157669 [Amanda Wee]