Marketing Communications Manager

AccorHotel; Singapore; On-site; SGD 50,000 - 80,000; Full time

Job summary

A leading hospitality company in Singapore is seeking a Digital Marketing Manager to drive innovative marketing campaigns for both hotel and food & beverage outlets. The ideal candidate has 3-5 years of experience in the digital marketing realm, particularly within the hospitality sector, and possesses strong analytical and project management skills. Responsibilities include managing website content, SEO strategies, and overseeing social media engagement. Competitive benefits, including discounted rates on global hotel bookings, are provided.

Benefits

Duty Meals provided

Employee discounts on hotel stays

Flexible Benefits for dental and optical

Comprehensive medical coverage

Career development opportunities

Qualifications

• 3-5 years of experience in digital marketing, preferably in hospitality.
• Excellent English communication skills required.
• Strong knowledge of current digital marketing concepts and strategies.

Responsibilities

• Drive digital marketing plans for the hotel and F&B outlets.
• Manage and optimize digital campaigns and analyze performance.
• Oversee social media content and engage with audiences.

Skills

Digital marketing

SEO

SEM

Social media marketing

Content creation

Analytical skills

Project management

Education

Bachelor’s degree in Management, Marketing, Communications, or related field

Tools

Google Analytics

Google Search Console

META Business

Job description

Job Description

Primary Responsibilities

• Drives digital marketing plans for the hotel & 3 F&B outlets
• Assists to strategize and execute the hotel’s digital marketing communication plan and campaigns on a timely manner.
• Ensures high performance on digital campaigns through effective data analytics. Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs).
• Identify trends and insights, and optimize spend and performance based on the insights.
• Supports corporate (Accor) and brand on digital marketing initiatives.
• Supports hotel’s operations with cross marketing opportunities, leveraging on hotel and brand databases.
• Management of hotel’s websites & microsites and all customer touch points.
• Manages vendors to ensure delivery of website enhancements and best-in-class customer journeys
• Manages content for hotel main website, microsite, email marketing, display advertising and standalone websites for Food and Beverage outlets, as well as OTAs.
• Ensures SEO and SEM synergies across all websites.
• Drive e-commerce through data analytics and marketing strategies.
• Works hand in hand with Revenue Management & marketing team on management of OTAs communications.
• Oversees collaborations and maximises marketing opportunities in the premium / lifestyle segment, ensuring accurate and timely communications onto platforms.
• Drives social media awareness
• Manages, supervises and / or create content for hotel’s social media platforms and drive engagement.
• Management of social media agencies to ensure optimisation of content engagement.
• Identifies potential social media influencers and executes programme to drive hotel’s awareness in the social media space.
• Manages hotel’s online Reputation
• Oversees online reputation management through reviewing responses for hotel across multiple platforms in a timely manner.

Other Responsibilities

• Reviews and identifies digital partnership opportunities to support hotel’s operations and business objectives.
• Manages digital reporting tools for hotel and communicates reports internally as well as supervising action plans for improvements where needed.
• Performs any other duties and responsibilities that may be assigned.

Qualifications

• Bachelor’s degree in Management, Marketing, Communications, or a related field.
• 3-5 years of experience in digital marketing, E-Commerce / Digital Marketing, preferably in the hospitality or lifestyle industry.
• Excellent English, both verbal and written
• Strong knowledge of SEO, SEM, social media marketing, content creation, and proficiency in analytical tools such as Google Analytics, Google Search Console and META Business, etc,.
• Strong understanding of current digital marketing concepts, strategy and best practices
• Strong project management skills with the ability to handle multiple priorities.
• Excellent copywriting, storytelling, and visual communication skills
• Experience working with marketing partnerships and brand collaborations is a plus
• Based on the needs of the job, he / she may require to work beyond normal working hours, PH and weekends.

Additional Information

• 5-day Work Week.
• Duty Meals are provided.
• Heartist F&B Discount and / or Preferential Room Rates at worldwide Accor Hotels.
• Flexible Benefit – Dental / Optical / Vacation Expenses.
• Comprehensive Medical & Insurance Coverage.
• Local / Overseas Career Development & Growth Opportunities.