Marketing & Communications Executive

GRAND SEIKO ASIA-PACIFIC PRIVATE LIMITED; Singapore; On-site; SGD 45,000 - 65,000; Full time

Job summary

A luxury brand in Singapore is seeking a Marketing & Communications Executive to support the execution of comprehensive marketing strategies. The ideal candidate will coordinate campaigns, manage social media platforms, and monitor market trends. A Diploma in Business or Digital Marketing is required along with at least 2 years in the luxury sector. This role demands creativity, strong communication skills, and the ability to work in a fast-paced environment.

Qualifications

• Minimum 2 years of experience in a luxury brand, preferably in high-end fashion, beauty, or watch industry.
• Possess knowledge of integrated marketing campaigns.
• Strong aesthetic flair and proficiency in SNS platforms.

Responsibilities

• Support in planning and executing marketing campaigns.
• Develop strategy for SNS channels to build brand awareness.
• Monitor industry trends and identify growth opportunities.

Skills

Project management

Multi-tasking

Digital marketing

English proficiency

Mandarin proficiency

Creative problem solving

Education

Diploma in Business and/or Digital Marketing

Tools

MS Office

Meta

Google Business

Adobe Photoshop

Adobe Illustrator

Job description

Marketing & Communications Executive

The Marketing & Communications Executive will support the Regional Marketing & Communications Manager in coordinating and executing 360-degree marketing strategies for the region. We are seeking a proactive and detail-orientated candidate with a strong desire for continuous learning, to play a vital role in driving brand growth in the Asia Pacific region.

Responsibilities

• Support the Regional Marketing & Communications Manager in planning and implementing ATL and BTL campaigns in line with HQ’s directives, brand guidelines and objectives: -Support and oversee all digital platforms that are used as engagement touchpoints such as Brand websites in the region, the Brand’s E-Commerce platform and Brand’s SNS channels
• Conceptualize, plan and execute the strategy and content for the Brand’s SNS channels, including LinkedIn, Facebook and Instagram to build brand awareness
• Develop and execute the strategy and content for the GS9 Club platforms in the region, in collaboration with the appointed vendors
• Work closely with various partners on digital marketing campaigns (e.g. programmatic advertising) and monitor the effectiveness to optimise for future efforts
• Support in the execution of performance campaigns to drive and support the E-Commerce and O2O commerce
• Collaborate with retail partners on their advertising/communication campaigns, promotional events
• Plan, coordinate and collaborate with all internal and external stakeholders, including Sales and Retail team, vendors, caterers, and contractors for all activations to drive sales and footfall to the boutique
• Responsible for regular update of advertising print calendar, monthly Marketing Activities Report for submission to HQ, along with Media monitoring and updating of PR Reports
• Monitor industry trends and developments, customer behaviour, competitors’ campaigns and best practices, to identify growth opportunities, improvements to strategies and relevancy to our target audience
• Ensure activities are maintained within budget allocated, update monthly Expense Tracker and ensure compliance of financial regulations (i.e. submission of invoices for payment processing)
• Any other ad-hoc duties assigned to support the overall marketing team and business needs

Requirements

• Minimum Diploma in Business and/or Digital Marketing
• At least 2 years of experience in a luxury brand; high-end fashion, beauty and/or watch industry will be a plus
• Possess knowledge of integrated (digital and traditional) marketing campaigns
• Strong aesthetic flair, proficient but not limited to in SNS platforms, MS Office, Meta, Google Business and Adobe Programs (e.g. Photoshop, Illustrator)
• Proficient in English and Mandarin
• Project management and multi-tasking capabilities to adapt and work in a dynamic environment
• Innovative, detail-oriented and resourceful team player with an ability to adapt and problem solve