Marketing Communication Executive [Senior role | Interior Firm | Min Degree] - SM09

THE SUPREME HR ADVISORY PTE. LTD.; Singapore; On-site; SGD 80,000 - 100,000; Full time

Job summary

A recruitment agency in Singapore is seeking a Senior Marketing Executive to develop and implement brand strategies, design marketing campaigns, and expand their digital footprint. The ideal candidate will possess a Bachelor's degree in Marketing or related field and have over 5 years of experience in marketing with strong digital marketing and team management skills. This role entails leading a team and managing budgets to achieve measurable results and improve brand recognition.

Qualifications

• 5+ years of marketing experience with a proven track record of achieving measurable results.
• Strong skills in digital marketing and campaign management.
• Proficient in marketing analytics tools for data-driven decisions.

Responsibilities

• Develop and implement a comprehensive brand strategy.
• Design and execute marketing campaigns to increase lead conversion rates.
• Expand the company’s digital footprint through SEO and SEM strategies.
• Analyze digital performance metrics to optimize campaigns.
• Organize impactful design exhibitions and client events.
• Lead a marketing team and manage the marketing budget.

Skills

Digital marketing skills

Brand strategy

Marketing analytics

Education

Bachelor’s degree in Marketing, Business Administration, or a related field

Job description

Senior Marketing Executive

• Location: Ubi
• Salary: $3800 - $4500
• Working Hours: 5 Days | 9am – 6pm

Key Responsibilities

Branding & Strategy

• Develop and implement a comprehensive brand strategy to establish Visionary Interior as a preferred choice in the interior design market.
• Ensure brand messaging and visuals are consistent across all platforms, enhancing customer engagement and loyalty.

Marketing Campaigns

• Design and execute strategic marketing campaigns aimed at increasing website traffic and improving lead conversion rates.
• Collaborate with design and sales teams to align marketing strategies with business objectives, enhancing the sales pipeline.

Digital Marketing

• Expand the company’s digital footprint through effective SEO and SEM strategies to improve search engine rankings and drive organic traffic.
• Manage social media channels to increase engagement and followers, translating into more inquiries and conversions.
• Analyze digital performance metrics to optimize campaigns, ensuring data-driven decisions lead to improved marketing effectiveness.

Content Creation

• Develop and manage content calendars to maintain a consistent flow of engaging content, increasing audience interaction and content sharing.
• Supervise high-quality photo and video production to enhance brand storytelling and showcase projects effectively.

Events & Public Relations

• Organize impactful interior design exhibitions and client events to enhance brand exposure and client satisfaction.
• Leverage media relations and P-R opportunities to increase media mentions and improve public perception of the brand.

Team & Budget Management

• Lead and inspire a marketing team to achieve individual and collective goals, fostering a high-performance culture.
• Efficiently manage the marketing budget to improve marketing ROI, ensuring optimal resource allocation and cost-effectiveness.

Qualifications

• Bachelor’s degree in Marketing, Business Administration, or a related field.
• 5+ years of marketing experience with a proven track record of achieving measurable results.
• Strong skills in digital marketing, brand strategy, and campaign management.

Skills

• Proficient in marketing analytics tools with a focus on data-driven decision-making.
• Experienced in overseeing marketing projects and achieving performance targets.
• Skilled in developing and implementing strategic marketing initiatives aimed at continuous improvement and innovation.

Key Performance Indicators

1. Brand Awareness:Increase in brand recognition and market positioning efforts.Growth in social media followers and engagement metrics.Improvement in brand sentiment and customer feedback.
2. Lead Generation and Conversion:Number of new leads generated through marketing campaigns.Conversion rate of leads to sales.Increase in website traffic and time spent on site by visitors.
3. Digital Marketing Performance:Improvement in SEO rankings and organic search traffic.Performance metrics for SEM campaigns, such as click-through rates (CTR) and cost per acquisition (CPA).Growth in email marketing open rates and click-through rates.
4. Social Media Engagement:Increase in social media engagement metrics (likes, shares, comments).Number of inquiries and conversions originating from social media channels.
5. Content Effectiveness:Volume and frequency of content produced (blogs, videos, social posts).Engagement metrics for content, such as shares, comments, and views.
6. Event and P-R Impact:Attendance and engagement at events and exhibitions.Media mentions and press coverage gained through P-R efforts.Partnerships and collaborations initiated with other brands or influencers.
7. Team and Budget Management:Achievement of team goals and projects on time and within budget.ROI on marketing spend, demonstrating cost-effectiveness and value for money.Team productivity and morale, measured through feedback and performance reviews.

Requirements

• Degree in marketing
• Prefer to have marketing experience in Interior Firm

WhatsApp: https://wa.me/6591044149 (Shermaine)
Siah Sze Ming Reg No: R24125414
The Supreme HR Advisory Pte Ltd EANo:14C7279