Marketing Assistant

3DVANCED PTE. LTD.; Singapore; On-site; SGD 60,000 - 80,000; Part time

Job summary

A leading marketing firm in Singapore seeks a Marketing Assistant to support the Marketing Manager in managing brand strategies and promotional campaigns. Responsibilities include developing brand guidelines, implementing marketing communications, and enhancing customer engagement through various platforms. This part-time role offers a flexible working schedule, 4 hours a day from Monday to Friday.

Responsibilities

• Work with the Marketing Manager to manage the brand and marketing communications.
• Communicate marketing campaign key performance indicators and targets.
• Conceptualise collaterals according to events' themes.
• Develop brand guidelines aligned with overall brand image.
• Create marketing campaigns across various media platforms.
• Implement customer engagement strategies via social media.

Job description

The Marketing Assistant will work with the Marketing Manager to manages the brand, marketing communications and promotional campaign, who also guides marketing research on brand awareness, market trends and target consumer landscape.

• Communicate marketing campaign key performance indicators and targets
• Conceptualise collaterals on the ground according to events' themes
• Develop brand guidelines according to overall brand image
• Develop communication plans for brand guidelines
• Develop corporate governance measures
• Develop design concepts and ideas for marketing campaigns across traditional, digital and social media platforms
• Develop marketing campaigns that are aligned with brand and marketing strategies
• Develop measures to enhance customer experience across traditional, digital and social media platforms and customer touch points
• Develop measures to improve future marketing campaigns based on identified areas of improvement
• Develop measures to increase e-commerce traffic and presence based on analysis of website trends and patterns
• Develop measures to leverage market and industry trends to promote product and \\service offerings to target customers
• Develop public communications with target audience
• Develo research parameters to identify market awareness and brand association
• Develop strategies to enhance brand reputation based on current brand position and market awareness
• Ensure brand consistency in collaterals across platforms
• Evaluate how current workplace technology approaches can be improved to raise productivity
• Evaluate how
• latest technology trends can be leveraged to spur innovation in product and customer brand experience
• Formulate data-driven commercial insights and strategies to acquire and retain target customers
• Implement customer engagement strategies via social media and digital platforms
• Implement department’s recruitment and retention efforts
• Liaise with key internal stakeholders to develop marketing strategies
• Manage actions to mitigate reputation risk exposure based on business impact analysis
• Manage contact database categorisation
• Manage financial budgets in accordance with departmental work plans
• Manage organisation's website design and performance
• Manage relationships with vendors and creative agencies
• Propose department’s financial budgets for management approval
• Propose marketing channels according to target customers and market segments based on data analysis
• Provide on-the-job training to subordinates
• Review press releases and media kits for distribution to targeted media partners

Working hours: 4 hours a day, Monday to Friday.