Marketing and Branding Manager

EIGEN ENERGY PTE. LTD.; Singapore; On-site; SGD 60,000 - 80,000; Full time

Job summary

A leading solar energy firm in Singapore is seeking a Marketing Manager to enhance brand presence and drive marketing campaigns. The successful candidate will oversee branding initiatives, manage budgets, and coordinate with teams to boost customer engagement. Applicants should possess a Diploma in Marketing and familiarities with analytics tools. This role values creativity and the ability to adapt marketing strategies based on consumer insights. Competitive compensation and a dynamic work environment await.

Qualifications

• Knowledge of website analytics tools.
• Experience setting up and optimising Google Adwords campaigns.
• Ability to develop engaging marketing collaterals.

Responsibilities

• Increase brand awareness and develop lead generation strategies.
• Coordinate marketing strategies with internal teams.
• Manage the marketing budget and oversee campaigns.

Skills

Website analytics

Google Adwords campaigns

Social media engagement

Copy and corporate communications

Consumer behavior analysis

Education

Diploma in Marketing or relevant field

Job description

Eigen Energy is a systems integrator for solar energy and electric vehicle charging infrastructure, with technical competencies in engineering and construction, energy management, software engineering and cross platform integration.

We are looking for a Marketing Manager to craft meaningful content and create marketing campaigns that drive traffic and boost user engagement. The role reports directly to the Director.

Job Scope:

• Increase brand awareness, brand recognition and recall, and develop strategies to improve lead generation, customer retention and loyalty
• Coordinating marketing strategies with the business development units, finance, and operations team
• Developing and managing the marketing department's budget
• Overseeing branding, advertising, and promotional campaigns while managing lead generation via various organic and paid acquisition channels
• Develop brand guidelines, defining and maintaining the brand's visual identity, including logos, colours, typography, and overall brand aesthetics.
• Produce valuable and engaging content across all marketing channels through analysing consumer behaviour
• Measure and report on the performance of marketing campaigns, gain insight and assess against goals

Requirements:

• Diploma in Marketing or relevant field.
• Knowledge of website analytics tools
• Setting up and optimising Google Adwords campaigns
• A sense of aesthetics and a passion for copy and corporate communications
• Experience in identifying target audience, and developing collaterals that engage
• Apt in social media engagement and marketing

While skills and experience are important, we place equal importance on a candidate’s resourcefulness, adaptiveness and the ability to prioritise and find solutions appropriate for a situation.