marketing

DNA BISTRO PTE. LTD.; Singapore; On-site; SGD 50,000 - 70,000; Full time

Job summary

A dining establishment in Singapore is seeking a Marketing Manager to enhance visibility and sales. The role involves developing marketing strategies, planning campaigns, and managing social media presence. Ideal candidates should have experience in market analysis and content creation to effectively engage customers and boost brand image.

Responsibilities

• Develop and implement marketing plans to increase customer traffic and sales.
• Analyse market trends and customer behaviour to identify opportunities.
• Plan seasonal campaigns and special events.

Skills

Marketing strategy development

Market analysis

Social media management

Content creation

Campaign planning

Job description

We are looking for a Marketing Manager who is able to:

• Develop and implement marketing plans to increase customer traffic, brand visibility, and sales.
• Analyse market trends, customer behaviour, and competitors to identify new opportunities.
• Plan seasonal campaigns, promotions, and special events for the bistro.
• Maintain and enhance the bistro’s brand image across all platforms.
• Create marketing content including posters, menus, social media posts, videos, and advertisements.
• Oversee photography and visual assets for food, drinks, and events.
• Manage the bistro’s social media accounts (Facebook, Instagram, TikTok, Google Business, etc.).
• Plan and schedule postings, reels, customer engagement activities, and live streams.
• Run paid online ads (Facebook Ads / Google Ads) to promote products and events.
• Monitor online reviews and respond to customer feedback professionally.
• Plan promotions, bundle deals, and loyalty programs to increase revenue.
• Coordinate with the operations team to ensure promotions are executed smoothly.
• Track performance of promotions, analyse results, and recommend improvements.
• Manage marketing budget and optimise cost-effectiveness.
• Prepare monthly reports on marketing performance, campaign results, and customer growth.
• Provide recommendations to management based on data.