Manager - Paid Social

TotallyAwesome; Singapore; Hybrid; SGD 60,000 - 80,000; Full time

Job summary

A leading technology firm in Singapore seeks a proactive Manager to oversee TikTok and Meta campaign execution. You will be responsible for developing data-driven strategies, optimizing performance, and ensuring effective execution across platforms. The ideal candidate has 5–8 years of experience in managing paid social campaigns, strong analytical skills, and a passion for AI advancements. The company offers a social work environment and flexible arrangements, making it an excellent opportunity for the right candidate.

Benefits

Finish early Fridays!

Flexible working arrangements

Mentorship programs

Qualifications

• 5–8 years of hands-on experience managing paid social campaigns.
• Strong command of TikTok Ads and Meta Ads.
• Proven track record of hitting performance targets.

Responsibilities

• Lead planning, setup, and execution of paid social campaigns.
• Develop data-driven campaign strategies aligned with objectives.
• Monitor campaign performance and identify optimization opportunities.

Skills

Managing paid social campaigns

Performance marketing expertise

Analytical skills

Tools

TikTok Ads

Meta Ads

Google Ads

Job description

WHO ARE WE?

Our vision is to transform human behavior into actionable intelligence. SQREEM is a leading Cognitive AI company specializing in Behavioral Intelligence, a transformative approach to understanding, mapping, and predicting human behavior. We process over 4 billion unrelated and unstructured data signals daily from the Open Web across 70+ countries, decoding patterns to provide actionable intelligence that businesses rely on for smarter decisions.

Our proprietary Cognitive AI model powers ONE, an end‑to‑end platform that turns complex behaviors into clear, data‑driven insights. It enables organizations to understand audience intent, curate highly refined segments, and bridge the gap between data and decision‑making. We also provide TotallyAwesome, a contextual‑first marketing solution for under‑18 audiences that delivers ad effectiveness without personal data, guaranteeing 100 % brand safety. Our multi‑channel solutions reach over 600 million monthly users in APAC.

WHAT WILL YOU BE DOING?

Overview: We are looking for a highly‑driven Manager to lead, manage, and optimize TikTok and Meta campaigns across multiple markets in Southeast Asia. The role focuses on end‑to‑end campaign from strategy and setup to optimization and reporting while ensuring performance excellence and innovation in paid social activation.

How will YOU contribute to the Team?

• Campaign Strategy & Execution: Lead planning, set up, and execute paid social campaigns on TikTok and Meta (Facebook, Instagram).
• Develop data‑driven campaign strategies aligned with business and client objectives.
• Ensure accurate audience targeting, creative alignment, and optimization across all funnel stages.
• Apply performance marketing expertise.
• Monitor campaign performance daily, identifying optimization opportunities to improve CTR, CPM, CPA, ROAS, and engagement.
• Implement A/B testing frameworks for creatives, audience segments, and bidding strategies.
• Stay updated on TikTok and Meta platform updates, beta features, and emerging tools.
• Analytics & Reporting.

WHO ARE WE LOOKING FOR?

• 5–8 years of hands‑on experience managing paid social campaigns across major platforms.
• Strong command of TikTok Ads & Meta Ads. Experience on Google Ads, YouTube, LinkedIn, or programmatic is a plus.
• Robust optimization strategies across platforms, optimizing both pricing and performance.
• Experience with AI, data tools, automation, predictive modelling, or audience intelligence is an advantage.
• Proven track record of hitting performance targets in fast‑paced growth environments.
• Strong analytical skills, able to translate complex data into actionable strategies.
• Excellent communication and stakeholder management.
• Genuine curiosity about AI advancements and eagerness to explore new concepts.

OUR ETIQUETTE

• Innovation & Agility
• Teamwork & Collaboration
• Data Integrity & Ethics
• Results‑driven performance
• Human by design

PERSONAL ATTRIBUTES

• Self‑starter, independent problem solver, high‑performance personality.
• Commitment to delivering excellence.
• Sense of humor and ability to stay calm under pressure.
• Well‑organised with excellent communication and time‑management skills.

WHAT CAN WE OFFER YOU

• Finish early Fridays!
• Social work environment.
• Flexible working arrangements.
• Mentorship programs.
• Remote working support across multiple markets.

We are proud to be an equal opportunity workplace. We review job applications without regard to race, color, religion, gender identity, national origin, citizenship, age, or marital status.

Please send us your resume in English to [e-mail].