Manager, Media

Sephora Asia Pte Ltd; Singapore; On-site; SGD 60,000 - 80,000; Full time

Job summary

A leading beauty retail company in Singapore is seeking an experienced Media Manager to lead the planning and execution of media campaigns. The ideal candidate will have over 5 years of media planning experience, strong analytical skills, and the ability to manage direct reports. This role offers a dynamic work environment that champions inclusivity and creativity.

Benefits

Culture of learning and growth

Community and inclusive environment

Qualifications

• At least 5 years of experience in media planning or digital marketing.
• Experience managing direct reports.
• Proven ability to manage budgets and deliver results.

Responsibilities

• Lead top-funnel media campaigns across brand initiatives.
• Manage relationships with media agencies for effective campaign execution.
• Provide insights on media strategies based on data analysis.

Skills

Media planning expertise

Strong analytical skills

Stakeholder management

Project management

Data-driven decision making

Tools

Google Ads

Meta Ads

TikTok Ads

Job description

At Sephora, beauty is about feeling seen, valued, and empowered, individually and collectively. It is connecting deeply with others, celebrating diversity and inclusivity, unlocking your potential and making a difference every day. Together, we belong to something beautiful.

Sephora SEA’s omni channel business spans over 8 countries (Australia, India, Indonesia, Malaysia, New Zealand, Singapore, Thailand, and the Philippines) with 100+ stores and boasts some global flagships such as ION and Raffles City in Singapore, F88 in Kuala Lumpur and Pitt Street in Sydney. Sephora SEA is experiencing rapid growth in the region with new store openings and business channels (i.e., Click and collect and marketplace).

The Opportunity

A part of the Regional Marketing team, the Media team at Sephora is a dynamic, passionate, and innovative group responsible for shaping and delivering Sephora’s marketing presence and performance. Our customers are at the heart of everything we do, and we pride ourselves on taking a data-driven approach to decision-making.

We are looking for a Media Manager to lead the planning and execution of top‑funnel campaigns across Sephora’s owned brand moments and brand‑partner initiatives. In this role, you will manage two direct reports and work closely with our external media agency partners to jointly plan, execute, and elevate all TOFU media efforts—driving Sephora’s brand awareness and consideration across the region.

You’ll thrive in this role if you:

• Have strong upper‑funnel media expertise and understand how creative, content and media channels work together to build brand awareness & consideration
• Are comfortable translating brand briefs into media channel logic, creative requirements and campaign timelines
• Excel at stakeholder management, work proactively, and have excellent project management skills
• Are data‑minded, curious and comfortable with data to draw insights from campaigns and guide future planning decisions
• Are able to operate with agility in a fast‑evolving digital environment across multiple markets
• Bring a structured, analytical mindset and are confident working with data
• Adapt quickly and thrive in a fast‑paced, evolving environment

Key Responsibilities

Branding Media Leadership

• Lead the media briefing process for Sephora‑owned brand moments, regional brand stories, and brand‑partnership campaigns.
• Oversee end‑to‑end media planning and execution, ensuring strategic alignment, platform best practices, and executional excellence internally and with our external media agency.
• Provide strategic insights and business context to agencies to inspire stronger, more innovative media plans.
• Identify and pursue new platform formats, creative opportunities, and optimisation levers that drive greater efficiency and brand impact.
• Extract and synthesise branding‑media insights to inform the region’s broader full‑funnel strategy and strengthen future campaign planning.
• Benchmark creative, channel, and market performance to elevate content quality and refine channel mix recommendations.

Brand Partnerships & Co‑Op Media

• Develop and lead the regional brand‑funded media strategy to deepen partnerships with Sephora’s brand portfolio and maximise joint investment.
• Serve as the region’s single point of contact for all brand‑funded and co‑op media campaigns (e.g., CPAS ads, multi‑brand campaigns, single brand campaigns).
• Partner with Brand Partnerships, Marketing Analytics, Finance, Creative, and Commercial teams to plan, execute, measure, and optimise brand‑funded campaigns.
• Own budget utilisation, pacing, and reconciliation for all brand‑funded media, ensuring strong governance and visibility.
• Translate campaign insights into clear recommendations for brand partners and internal teams to improve future planning and drive greater co‑op effectiveness

Media Agency Leadership

• Build a high‑trust, collaborative partnership with the media agency to elevate planning quality, strengthen operational flow, and deliver consistent regional execution.
• Guide the agency to deepen their understanding of Sephora’s brand, audiences, and creative principles to deliver strategically sound and creatively aligned recommendations.
• Evaluate agency output with a critical and constructive lens, ensuring adherence to COE standards, timelines, and market nuances.
• Identify workflow, resourcing, or process gaps and drive improvements to support high‑quality, multi‑market campaign delivery.
• Challenge and refine media proposals to ensure alignment with campaign objectives, funnel strategy, and channel best practices.
• Leverage agency‑driven insights, market intelligence, and competitive analyses to strengthen planning decisions and enhance Sephora’s brand awareness and consideration.

Skills / Qualifications

• At least 5 years of experience in media planning, buying, or digital marketing in B2C verticals; preferably with upper‑funnel exposure.
• Demonstrated experience managing at least one direct report, with the ability to coach and elevate team capability.
• Hands‑on experience running or managing campaigns on platforms like Google, Meta, TikTok, Offline Media, experience with other platforms is a plus.
• Experience managing brand‑funded/co‑op media programmes is a strong plus.
• Proven ability to manage budgets and deliver measurable results.
• Demonstrated ability to manage complex multi‑stakeholder workflows and campaigns across markets.
• Strong analytical skills, with the ability to turn data into insights and actions.
• Excellent organizational, time management, and problem‑solving skills.

Here, you will find:

• Community, in which authenticity is embraced, and the strength of our differences fuels our collective spirit.
• Culture of empowerment, learning & growth, that offers you the tools, space and opportunity to learn, innovate and lead.
• Work that brings fulfilment, from delighting clients every day, to inspiring our industry at large, every action makes a difference.

It is in the Sephora DNA to champion a world of inspiration and inclusion where everyone can celebrate their beauty. You can be yourself, because you are what sets us apart. Join us and belong to something beautiful.

Sephora is proud to be an equal opportunity workplace for all. We do not discriminate in recruitment, hiring, training, advancement, or other employment practices. We celebrate diversity and are committed to creating and fostering an inclusive environment for all employees.