Manager, Marketing Communications

Straits Retail Property Management Services Pte Ltd (Property Manager of Singapore Malls under Parag; Singapore; On-site; SGD 70,000 - 90,000; Full time

Job summary

A prominent retail management company in Singapore is looking for a Loyalty Programme Manager to manage and enhance their full-scale loyalty programmes. The ideal candidate will have 3 to 5 years of relevant experience and will drive member acquisition, retention, and operational efficiency. Responsibilities include developing marketing campaigns, managing partnerships, and presenting performance insights. Strong stakeholder management and communication skills are essential for success in this dynamic environment.

Qualifications

• Minimum 3 to 5 years of relevant experience in managing loyalty programme(s).
• Track record of securing and managing an affiliate partnership network.
• Experience in data analysis and deep learning preferred.

Responsibilities

• Manage the loyalty programme with a focus on driving acquisition and retention.
• Develop member engagement programmes for a seamless experience.
• Design and deliver integrated marketing campaigns.
• Secure affiliate partnerships and manage value propositions.
• Conduct monthly business reviews and monitor market trends.

Skills

Stakeholder management

Data analysis

Communication

Marketing strategy

Team management

Education

Degree in Marketing or equivalent

Job description

We are looking for a suitable candidate to manage the full-scale rewards programme(s) which includes membership acquisition, engagement and retention, app enhancements and maintenance, partnerships, integrated membership marketing, data analysis and budget management.

The candidate will:

• Be the key custodian in providing direction for and managing the loyalty programme(s) with a focus on driving acquisition, retention and spend conversion at the mall(s)
• Develop acquisition and retention strategies, and member engagement programmes to provide members with a thoughtful, engaging and seamless experience
• Design and deliver end-to-end marketing campaigns that span functions such as brand management, partnerships and integrated marketing
• Secure and manage affiliate partnerships and sponsorships to lead value creation propositions by leveraging analytic insights of the database
• Manage and monitor 360 feedback from members and stakeholders alike
• Collaborate with various teams and stakeholders to execute efforts and maximise effectiveness
• Coordinate with loyalty platform vendors on feature enhancements, maintenance, and campaign setup
• Build statistical models and derive insights from structured data to translate into best practices
• Maintain documentation of programme rules, processes, and member terms to ensure clarity and consistency
• Prepare and present monthly business reviews and dashboards summarising performance, insights, and recommendations
• Monitor market trends and offer proactive insights using tools available to stay ahead and relevant
• Manage the full loyalty budget, ensuring compliance with processes and return on investments
• Manage and oversee operational aspects pertaining to the loyalty programme(s)

Requirements

• Degree in Marketing or equivalent, with a minimum 3 to 5 years of relevant experience in managing full-scale loyalty programme(s) and a small team
• Has a track record of securing and managing an affiliate partnership network
• Possesses detailed knowledge of integrated marketing disciplines
• Articulated and with strong communication skills to liaise with stakeholders across different levels
• Possesses a getting-things-done drive on top of a can-do attitude
• Able to work independently and under pressure in a fast-paced environment
• Strong stakeholder management skills to leverage knowledge potential across teams and develop synergies
• Preferably possesses past experience in data analysis and deep learning